Turning red tape into revenue for For Play.

#MADETOBESEEN

When intimacy coach and founder Victoria Rusnac launched For Play – her inclusive, intimacy-enhancing chocolate and card game brand for couples – she faced a major roadblock: social media’s strict advertising policies making anything centred around sex taboo.

With ads off the table, we needed to find another way to get For Play into bedrooms and shopping baskets alike.

THE STRATEGY & THE RESULTS

We ran a high-impact, three-month product placement campaign, gifting media and targeting seasonal gift guides. Our team secured features in Cosmopolitan, GQ, Glamour, The Independent, PopSugar, and more – landing For Play on every major “must-buy” list from Christmas to Valentine’s Day.

THE OUTCOME

In just six months, we secured 40 mentions, reaching 552.5million people, to a tune of £6.6million AVE. We transformed limitations into lasting brand awareness, and proved the power of PR for landing taboo topics their time in the spotlight.

“You can’t be what you can’t see, and you can’t make money if no one knows who you are.”

GET IN TOUCH & GET SEEN