#MADETOBESEEN
Translating passion into a paying presence for Kayla’s Nutrition.
When Kayla came to us, she had a growing Instagram following but needed to turn her passion into a profession. Our focus was on translating her message from one that resonated with her clients to one that would land in mainstream media.
We quickly built her profile as a go-to expert in women’s health, securing interviews and commentary that built her authority and brand.
THE STRATEGY & THE RESULTS
We secured high-impact interviews and commentary; placing Kayla in top-tier publications including The Daily Mail, Stylist Magazine, NY Post, The Independent, Netmums, and Yahoo News. We built her professional profile and helped attract new business, translating her online following into a go-to expert reputation that led directly to commercial outcomes.
THE OUTCOME
Our eight-week campaign generated an online reach of over 247 million, leading to successful brand partnerships and a significant increase in enquiries.