Owning a narrative from day one for FlowSense.

#MADETOBESEEN

When Muna Daud came to us, her mission was clear: launch a ground-breaking period detection device and own its narrative.

With a product as purposeful as FlowSense, our focus was ensuring that Muna’s reputation as a pioneering visionary was front and centre. We implemented a strategy focused on founder profiling and award submissions to build credibility, ensuring her story was heard in the titles that mattered.

THE STRATEGY & THE RESULTS

We positioned Muna as an undeniable leader in her field by securing features in publications including Huffington Post, Stylist, Maddyness, Country and Town House, Startups Magazine, TechRound, and the BBC. We crafted and amplified Muna’s story through a powerful narrative that resulted in seven high-level founder profiles and three awards listings.

THE OUTCOME

In just six months, our work generated over 55 million in online reach, positioning Muna as a leading authority in the FemTech space

 

“You can’t be what you can’t see, and you can’t make money if no one knows who you are.”