Launching with impact for MiQuest.

#MADETOBESEEN

When Dr. Majad and Yasar Hussain came to us, their mission was to introduce the world’s first AI-powered skincare subscription service, and make it stand out in a crowded market.

Our goal was to build MiQuest’s reputation as a trusted, science-led brand that could cut through the noise and reach its audience with credibility.

THE STRATEGY & THE RESULTS

We launched a targeted PR campaign designed to secure top-tier coverage and expert commentary. Through features, product reviews, and founder profiling, we positioned MiQuest at the centre of conversations around AI in skincare – with standout features in The Times, The Independent, Vogue Business, Stylist, and Maddyness.

THE OUTCOME

Within four months, we generated more than 80 million impressions and £1.5 million in AVE, establishing MiQuest as a serious player in beauty innovation and setting the foundation for long-term brand trust.

“You can’t be what you can’t see, and you can’t make money if no one knows who you are.”

GET IN TOUCH & GET SEEN