#MADETOBESEEN
Landing top tier media commentary for HealthTech founder Mari-Carmen.
When FIT MAMA founder, Mari-Carmen Sanchez-Morris, came to us, she had a clear mission: to empower mums to take control of their health and wellbeing, by supporting both their body and mind. Having pioneered an all-star app for mums, she wanted to expand awareness and drive downloads, while also establishing herself as a credible voice in the HealthTech space.
THE STRATEGY & THE RESULTS
We built Mari-Carmen’s visibility through a combined PR, thought leadership, and stakeholder strategy. From reactive media commentary to podcast placements and investor introductions, our goal was to position her as both an expert founder and the face of a fast-scaling femtech brand. We secured over 120 pieces of coverage across titles including Metro, HELLO!, PA Media, Marie Claire, and Netmums, achieving a reach of 562 million. We also booked four podcast appearances, facilitated six investor introductions, and saw Mari-Carmen named in TechRound’s ParentTech23 list of leading innovators.
THE OUTCOME
Mari-Carmen’s visibility skyrocketed, driving app downloads, attracting investor interest, and establishing Mari-Carmen as a credible and trusted voice in women’s health innovation, regularly sought after by the UK’s mainstream media.