#MADETOBESEEN
Growing a wellbeing brand from idea to impact for grounded.
The brainchild of existing EV. client Living Well, when we first started working on grounded., it was little more than an idea – a wellbeing café designed to help people feel good from the inside out, while connecting people to professional support in an environment that felt supportive rather than clinical. Now, grounded. is a multi-site destination and community-led movement for mental health, with more spaces on the horizon yet.
THE STRATEGY & THE RESULTS
We brought grounded. to life from the ground up: creating its brand identity, tone of voice, visual assets, and stakeholder messaging before launching it to market. Our PR and marketing strategy combined media outreach, community engagement, OOH advertising, and influencer activity to drive awareness and footfall. The results spoke for themselves. Within 12 months, grounded. expanded from its first site in Selly Oak to three locations across Birmingham, with over 70 pieces of media coverage, 315 million impressions, and consistent high visitor numbers. Our work positioned grounded. as a leading wellbeing brand, featured regionally and nationally across print, online, and broadcast outlets.
THE OUTCOME
In its first year alone, grounded. supported thousands of visitors and now, in its second year, is on track to have welcomed 12,500 through the doors: proof that when a brand’s purpose is seen and understood, the impact is transformative.