#MADETOBESEEN
Building a challenger brand with purpose for MyBliss.
When Mo Carrier launched MyBliss, she set out to challenge an outdated condom industry by creating a product that prioritised female health, pleasure, and wellbeing. She needed a PR partner who could amplify her voice and help the brand stand shoulder-to-shoulder with the big players.
THE STRATEGY & THE RESULTS
As part of our 12-month Spark Programme – providing underserved founders with important causes pro-bono PR support – we developed a strategy that combined press office support, founder profiling, and thought leadership. We secured national media coverage in Cosmopolitan, Men’s Health, VICE, Metro, The Independent; and what’s more, we even landed MyBliss the top spot in product rankings ahead of industry leaders.
THE OUTCOME
With over 347 million in PR reach and £5.5 million AVE, MyBliss became one of the most talked-about brands in the sexual wellness space: proving that purpose-led challenger brands can change the conversation and the category.