Signs and graphics giant Hollywood Monster has printed and designed a 440-metre-long hoarding in double-quick time for Westfield London as the retail giant embarks on a £1 billion extension.
Birmingham’s biggest graphics solutions business produced the striking hoarding for the centre in just four days and it took five days to install it on site.
Director Simon McKenzie said:
“We’ve worked with Westfield over the past few years on a number of high-quality projects and we always enjoy having the scope to use our creativity and flair to produce eye-catching hoardings and displays.
“Our high-tech equipment and expertise in the creative team meant we were able to turn around this huge order in double-quick time.”
The firm used its new Vutek superwide flatbed printer, which enables superior image quality, to produce the hoardings on 390 printed steel sheets, equating to about 1,000 sq m of direct-to-media production.
Hollywood Monster has a proven track record of working with Westfield. In 2012, the creative team produced the UK’s largest banner display – measuring 350 metres by 14 metres – with Westfield Stratford in East London, opposite the London Olympics site.
“Through our work with sports stadia and construction firms, we are well known for our ability to produce giant, superior quality displays and hoardings, and we are very pleased to that our working relationship with Westfield continues to go from strength to strength,” added Simon.
Hollywood Monster has invested heavily in state-of-the-art printing technology enabling it to produce enormous banners and advertising hoardings at high-profile sites including sports stadiums, festivals, rock and pop concerts, shopping centres and property developments.