This week marks a momentous occasion for P&Co, as the brand takes on their first retail space in Birmingham. ‘No.18’ is set to open its doors later this week in Birmingham’s historic Great Western Arcade.


The unique lifestyle and menswear store will bring distinctive menswear designs, quality denim, and quirky lifestyle pieces to the heart of GWA. After enjoying a successful three years of trading online, the brand has taken the leap and opened its first physical store. P&Co was founded by two Birmingham-based designers, who aimed to launch a raw lifestyle brand that reflected the urban city they lived in. The brand is proud to offer quality products that won’t be found anywhere else, filling a gap in the fashion and lifestyle retail world.


On opening the store, Managing Director Adison Rudall, said,


“After all the hard work the team and I have put in I am thrilled to say No.18 will be open for business in GWA the end of the week! After two years of building our brand identity online we now feel that it is the right time for us to take to next step into a physical space and what a space it will be….”


“P&Co is a brand we are so proud of, having been dedicated to creating something independent that speaks quality, individually and has creativity at it’s core it is so exciting to be able to get P&Co out to the public in this way and we can’t wait to welcome people through the doors of No.18.”


James Roberts, Centre Manager at Great Western Arcade, commented:


“We are so delighted to welcome ‘No. 18’ by P&Co to GWA, where it will join a host of flourishing independent retail brands. With the arcade already recognised as the home of Birmingham’s booming independent retail scene, No.18 will make an excellent addition.”


This Friday 13 November, P&Co will be hosting an all day event to celebrate the launch of No.18. The store will be giving away a free Quarter House coffee with every purchase and there will even be a guest barber from The Gentlemen’s Barbers who will be carrying out in-store hair cuts. More information about the launch of No.18 can be found at www.number18.co.


For further information bout GWA and its range of unique retailers, please visit www.greatwesternarcade.co.uk.