EAST VILLAGE. was founded by Tara Tomes, back in 2013. 

She’s the driver behind the brand and is focused on building an agency for the future through her three passions: PR, People and Paying-it-Forward. 

Having specialised in lifestyle PR from the start of her career, she’s delivered campaigns for the likes of Stella McCartney, BBC Good Food Show, Taste of Birmingham, Style Birmingham Live and International Dance Festival Birmingham. Her experience working with local independent retailers, internationally renowned fashion brands, acclaimed entertainment venues, award-winning arts venues and everything in between, means that TeamEV taps into strategy and expertise that spans more than 13 years in the industry.  

Tara set up EAST VILLAGE.  to create an agency that she’d be proud to work for. Centred around a strong team culture, she’s passionate about driving a people-led agency; from flexible working and free mental health support, to team socials and creative idea generation, Tara is focused on driving innovation and loves embracing change. She says that her role is focused on “how EAST VILLAGE. looks from the outside and feels on the inside,” ensuring the perfect balance between employer brand and a sense of belonging. 

A respected lifestyle PR expert, Tara is often asked to speak at events and on webinars ranging on everything from being a woman in business, embracing flexible working, and driving Diversity & Inclusion. Some of her recent engagements include events for Selfridges Birmingham, TAG Network West Midlands, and Birmingham Metropolitan College.

Alongside EV., Tara is a Non-Exec Director at TAG Network West Midlands and a Founding Member of BPFS Black Leaders Network. She also co-founded homeless charity Let’s Feed Brum, sits on the management committee for iShelter (which runs Tabor House in Digbeth), and is a patron for SIFA Fireside.

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