Meet Tara, Founder and Managing Director of EAST VILLAGE. She’s the driver behind the brand and is focused on building an agency for the future through her three passions: PR, people, and paying-it-forward. Big on employer brand and team culture, Tara’s role is about ensuring the agency looks good on the outside and feels good on the inside.
Tara set up EAST VILLAGE. back in 2013 to create an agency that she’d be proud to work for. Centred around a strong team culture, she’s passionate about driving a people-led agency; from flexible working and free mental health support, to team socials and creative idea generation, Tara is focused on driving innovation and loves embracing change.
As well as creating and driving the business strategy and brand, she’s also our client strategy queen and head of our new business development.
Having specialised in lifestyle PR from the start of her career, she’s delivered campaigns for the likes of Stella McCartney, BBC Good Food Show, Taste of Birmingham, Style Birmingham Live, and International Dance Festival Birmingham. Her experience working with local independent retailers, internationally renowned fashion brands, acclaimed entertainment venues, award-winning arts venues and everything in between, means that TeamEV taps into strategy and expertise that spans more than 16 years in the industry.
A respected PR expert, Tara regularly speaks at events and on webinars on subjects including personal and employer branding, building a strong team culture, leading with empathy, diversity in leadership, and being a female entrepreneur.
She sits on The Agency Collective’s Diversity, Equity, and Inclusion Board, and Soho House ‘Cities Without Houses’ Birmingham committee. She is a mentor through Soho Mentorship, a partnership between Soho House and Creative Mentoring Network, which aims to get more people from underrepresented communities into the creative industries. As well as Greater Birmingham Chambers of Commerce Future Faces mentoring scheme, and the Help to Grow Management initiative.
Tara is co-founder and chair of homeless charity Let’s Feed Brum, which she founded alongside Hattie; sits on the management committee for homeless accommodation project Tabor Living; and is a patron for homeless drop-in, SIFA Fireside.