EAST VILLAGE. was founded by Tara Attfield-Tomes, back in 2013. 

She’s the driver behind the brand and is focused on building an agency for the future through her three passions: PR, People and Paying-it-Forward. 

Having specialised in lifestyle PR from the start of her career, she’s delivered campaigns for the likes of Stella McCartney, BBC Good Food Show, Taste of Birmingham, Style Birmingham Live, and International Dance Festival Birmingham. Her experience working with local independent retailers, internationally renowned fashion brands, acclaimed entertainment venues, award-winning arts venues and everything in between, means that TeamEV taps into strategy and expertise that spans more than 15 years in the industry.  

Tara set up EAST VILLAGE.  to create an agency that she’d be proud to work for. Centred around a strong team culture, she’s passionate about driving a people-led agency; from flexible working and free mental health support, to team socials and creative idea generation, Tara is focused on driving innovation and loves embracing change. She says that her role is focused on “how EAST VILLAGE. looks on the outside and feels on the inside,” ensuring the perfect balance between employer brand and a sense of belonging. 

A respected lifestyle PR expert, Tara regularly speaks at events and on webinars on subjects including personal and employer branding, building a strong team culture, leading with empathy, and being a female entrepreneur.

She sits on The Agency Collective’s Diversity, Equity, and Inclusion Board, and is a mentor through Soho Mentorship; a partnership between Soho House and Creative Mentoring Network, which aims to get more people from underrepresented communities into the creative industries.

Tara is also Co-founder and Chair of homeless charity Let’s Feed Brum, sits on the management committee for Tabor Living, and is a patron for SIFA Fireside.

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