Product PR, EAST VILLAGE PR, Influenstar jewellery

Sustainable product PR client wins kick off TeamEV’s 2021!

We’re absolutely delighted to be kicking off the year (and our first day back in the office) with two new client wins. You may have already seen on our Instagram, but we’ve been appointed to deliver product PR by sustainable start-up Influenstar, and the UK’s only plastic-free firewood retailer, Love Logs.

As a PR agency that loves working with brands who have purpose and values at the heart of what they do, these are two fantastic Midlands-based businesses who have just that!

With 2020 accelerating the fashion industry’s move towards a more sustainable future, Influenstar is an eco-friendly brand that’s dedicated to protecting the planet for future generations. Building on our product PR experience, we’ll be delivering media relations, product placement and influencer strategy for the brand. Showing fashion-focused consumers that sustainability can be stylish, Influenstar offers a range of gold-plated earrings, necklaces, rings and bracelets all made from 925 recycled silver.

With over seven years’ experience delivering regional, national and international product PR campaigns for fashion and homewares brands, we’ve also been appointed by planet-friendly firewood retailer, Love Logs, to deliver its ongoing PR strategy.  

Launched last year, Love Logs provides sustainably sourced British kiln-dried logs, kindling and natural firelighters, and is the UK’s only plastic-free firewood retailer. Perfect for wood burners, pizza ovens and firepits, we’ll be supporting Love Logs to raise its profile across both consumer and trade media; to drive sales and position it as an innovative eco-friendly brand with big ambitions for change.

Love Logs sources its firewood exclusively from sustainable British woodland and also supports struggling communities around the world, planting two trees for every order with The Eden Reforestation Project. Its Woodsure-certified ‘ready to burn’ logs emit less pollutants and are shipped only in 100% recyclable cardboard boxes. In addition to minimising and, where possible, removing any plastic from within its supply chain.

Our MD, Tara Tomes, comments:  

“Working with brands who have good values has always been at the heart of what we do, and I am so excited that we’re kicking off the year with two amazing product PR client wins. Working with small businesses with big ambitions is what lights our fire as an agency, and that’s exactly what Influenstar and Love Logs are all about… creating true change and helping us all buy better.

Having started my career over 12 years ago in Stella McCartney’s press office, I saw what it meant for a business to run with true purpose and I always aspired to not only ensure EAST VILLAGE. did the same but work with businesses who shared this mission too. The last 12 months has shown us just how important it is to not only have purpose within your business but also use PR to showcase it in an authentic way. Starting the year with two brilliant new sustainable brands, full of passion and tenacity, has absolutely set the tone for another amazing year at EAST VILLAGE.”

Watch this space for great things to come for these fantastic, British-based start-ups!

Tara Tomes