PROLOGIS LAYS THE FOUNDATIONS FOR LOVEBRUM PARTNERSHIP

Prologis, the world’s leading owner and developer of industrial property, has signed up as corporate sponsor to charity LoveBrum, which launched earlier this year to unearth, fund and support hidden gem projects in the city. Prologis now joins two other corporate sponsors and eight Service Patrons who have all joined the LoveBrum movement.

The business has signed up as one of the first corporate sponsors for LoveBrum, a charity that aims to support local projects that deliver real change. Projects and charities can be put forward for consideration and the ones seen to be making Birmingham a better place will be included in a series of voting rounds. Projects can apply for up to £10,000 but must explicitly demonstrate what the money will fund. Successful projects will then be presented to LoveBrum members, who will vote for the projects they want to see awarded the money. Any projects that do not receive funding will still be supported by the LoveBrum Academy, which provides expertise and guidance on key areas such as operations, finance management, and marketing. In its first year, LoveBrum will promote 40 causes and raise a minimum of £120,000 to fund 12 local projects.

“The support of our corporate sponsors is crucial as their money ensures that each and every penny from fundraising goes directly into the Causes pot. As a charity we have extremely lean running costs, with a number of elements funded, but we rely on corporate sponsorship to help us pay to keep the charity going. This way money from individual memberships, events and activities can help fund these fantastic projects that we’re hearing about,” said Tim Andrews, Chairman of Trustees for LoveBrum and Managing Director of Hollywood Monster.

Prologis’ UK headquarters are in Solihull – with a Birmingham post code – and the company has significant investments across the West Midlands.

“We are delighted to be supporting a charity that has the potential to support so many different projects and initiatives across the city,” said Andrew Griffiths, managing director of Prologis UK. “We think of Birmingham as the home of our UK business, so we are very pleased that our employees can get actively involved. The voting system means that everyone in the company will be able to support projects that they believe will benefit their community.”

Prologis now joins three of the city’s other leading businesses as corporate sponsors for LoveBrum. Harborne-based H-J Wealth Planning works with businesses in corporate financial planning; from pensions to employee benefits, through to insuring against the loss of a key Director or assisting with aspects of exit strategies. They also support private clients, helping them plan finances effectively by way of providing holistic and bespoke financial advice. FleetMilne, which has two offices on Colmore Row and in The Mailbox, provides the best homes to buy and rent across Birmingham. The market-leading estate agent in the city, their services range from rental and management, to the full sales process.

In addition to the three corporate sponsors, a further eight businesses have committed to supporting LoveBrum by providing their services. These include PR and marketing agency EAST VILLAGE., which specialises in retail brands and destinations; corporate event management company AllinAll; and PSP, one of the region’s leading event AV providers. LoveBrum has also secured brand, creative, design and support from ORB and Bareface Media; as well as video production company Blue Mondays; and IT and software experts Packt Publishing. Hollywood Monster, which provides graphics and signage, is the final business currently on the Service Patrons list.

“We are completely overwhelmed by the support that we’re receiving so early on in our campaign. All across the city, there are great people and great organisations doing their bit to make Birmingham better, and LoveBrum exists to unearth these hidden projects and make them happen. We couldn’t do this, however, without the support of the business community, as well as the people of Birmingham,” said PJ Ellis, CEO of LoveBrum and Director of Bareface Media.

“The LoveBrum movement is really taking off but we still need more people to support LoveBrum; whether that be signing up as Patrons, Corporate Members or Individual Members. Whatever help you can give will help us raise more money for our causes. Together, we can really make a difference, and the best thing is that it’s our members who make the decisions so I would encourage everyone to get involved,” he concluded.

If you’d like to find out more and become a member, visit www.lovebrum.org.uk.

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