Meet Tara, Founder and Managing Director of EAST VILLAGE. She’s the driver behind the brand and is focused on building an agency for the future through her three passions: PR, people, and paying-it-forward.
Big on employer brand and team culture, Tara’s role is about ensuring the agency looks good on the outside and feels good on the inside.
Meet Tara, Founder and Managing Director of EAST VILLAGE. She’s the driver behind the brand and is focused on building an agency for the future through her three passions: PR, people, and paying-it-forward. Big on employer brand and team culture, Tara’s role is about ensuring the agency looks good on the outside and feels good on the inside.
Tara set up EAST VILLAGE. back in 2013 to create an agency that she’d be proud to work for. Centred around a strong team culture, she’s passionate about driving a people-led agency; from flexible working and free mental health support, to team socials and creative idea generation, Tara is focused on driving innovation and loves embracing change.
As well as creating and driving the business strategy and brand, she’s also our client strategy queen and head of our new business development.
Having specialised in lifestyle PR from the start of her career, she’s delivered campaigns for the likes of Stella McCartney, BBC Good Food Show, Taste of Birmingham, Style Birmingham Live, and International Dance Festival Birmingham. Her experience working with local independent retailers, internationally renowned fashion brands, acclaimed entertainment venues, award-winning arts venues and everything in between, means that TeamEV taps into strategy and expertise that spans more than 16 years in the industry.
A respected PR expert, Tara regularly speaks at events and on webinars on subjects including personal and employer branding, building a strong team culture, leading with empathy, diversity in leadership, and being a female entrepreneur.
She sits on The Agency Collective’s Diversity, Equity, and Inclusion Board, and Soho House ‘Cities Without Houses’ Birmingham committee. She is a mentor through Soho Mentorship, a partnership between Soho House and Creative Mentoring Network, which aims to get more people from underrepresented communities into the creative industries. As well as Greater Birmingham Chambers of Commerce Future Faces mentoring scheme, and the Help to Grow Management initiative.
Tara is co-founder and chair of homeless charity Let’s Feed Brum, which she founded alongside Hattie; sits on the management committee for homeless accommodation project Tabor Living; and is a patron for homeless drop-in, SIFA Fireside.
Meet Hattie, our Director of People & Strategy, responsible for managing the team’s progression, productivity, and processes.
She lives and breathes our values and ensures that EV. remains focused on being an agency for a modern workforce: with perks that make a difference to people’s lives and working practices that truly have the team’s wellbeing at heart.
Meet Hattie, our Director of People & Strategy, responsible for managing the team’s progression, productivity, and processes. She lives and breathes our values and ensures that EV. remains focused on being an agency for a modern workforce.
A people-person who takes a vested interest in getting the best out of #TeamEV, she explores new ways of working that prioritise both efficiency and wellbeing. This dedication to innovation helped to cement her place on PRWeek’s 30 Under 30 list in 2022.
Sitting alongside Tara on our Senior Leadership Team, she’s focused on client delivery and strengthening our relationships with clients. She’s also the person who keeps the team on top of industry trends and insights, ensuring that we’re always pushing forward new ideas that get results.
Hattie also helped create our TeamEV Charter, with Tara, and remains responsible for ensuring that it remains at the heart of what we do and who we are.
Hattie considers herself an ‘adopted Brummie’ and is passionate about the city. She co-founded homeless charity Let’s Feed Brum, alongside Tara, which landed her a place in Birmingham Live’s ’30 Under 30’.
Meet Matilda, our outstanding Account Manager with an impressive background spanning travel, health and social care, technology, and hospitality.
Matilda brings a wealth of experience to the table and is the driving force behind our client strategies; always on the lookout to maximise opportunities and deliver exceptional results.
Meet Matilda, our outstanding Account Manager with an impressive background spanning travel, health and social care, technology, and hospitality. Matilda brings a wealth of experience to the table and is the driving force behind our client strategies; always on the lookout to maximise opportunities and deliver exceptional results.
As the first point of contact for our clients, Matilda is meticulous in her account management, ensuring that we plan and execute the best possible experience for each client. Her insatiable hunger to learn and spot new trends allows her to turn them into creative and exciting opportunities.
In her downtime, Matilda enjoys spending time with her loved ones, taking her beloved cocker spaniel Alfie for a walk around the picturesque Worcestershire countryside, and planning her next getaway to Cornwall.
Meet Olivia, our exceptional Senior Account Executive who supports the day-to-day delivery of client campaigns.
Utilising her expertise in press outreach, media relations, copywriting, and client reporting, she ensures that we consistently surpass client expectations and is an integral part of our dynamic #dreamteam, dedicated to delivering stellar results.
Meet Olivia, our exceptional Senior Account Executive who supports the day-to-day delivery of client campaigns. Utilising her expertise in press outreach, media relations, copywriting, and client reporting, she ensures that we consistently surpass client expectations and is an integral part of our dynamic #dreamteam, dedicated to delivering stellar results.
With a wealth of experience across various sectors, including tech, lifestyle, travel, and construction, Olivia has a proven track record of delivering impressive outcomes for her clients. She’s also our resident expert in all things digital-PR.
Olivia is a proud graduate of the University of Essex, where she obtained a degree in European Studies with German. During her downtime, you can find her taking a stroll in the picturesque countryside of Gloucestershire or on the lookout for the ultimate hot chocolate.
Meet George, our talented Brand Executive, who is responsible for promoting the authentic and engaging EV. ethos across our website and social media channels.
He’s the brilliant mind behind our monthly email, “EVerything We’re Loving” and the pioneer behind “Joy Scroll”, our weekly digest of feel-good news.
Meet George, our talented Brand Executive, who is responsible for promoting the authentic and engaging EV. ethos across our website and social media channels.
After starting as a Junior PR Account Executive, George discovered his passion for brand values and brings ours to life across Instagram, LinkedIn, Facebook, and Twitter. He crafts creative and witty content that captivates our audience online and is the brilliant mind behind our monthly email, “EVerything We’re Loving”. He’s also the pioneer behind “Joy Scroll”, our weekly digest of feel-good news.
George also enjoys supporting the wider team with journalist engagement, media outreach, and trend-spotting. He’s a master at creating multi-channel content that cuts through the noise.
His passion for social justice, sustainable living, and ethical consumerism aligns with EV.’s core values and ethics. During his university years, he was a proud member of the Eco Education Society and has volunteered for various charities, including the YMCA and Kissing it Better. At EV., George collaborates with Hattie to bring our TeamEV Charter to life.
When he’s not working, George can be found hitting his personal best at the gym, exploring the latest health and wellbeing trends, or listening to his favourite podcasts.
Meet Sophie, our Brand Engagement & Growth Executive who is the driving force behind the key projects that bring ‘BrandEV’ to life.
With her previous experience in delivering marketing campaigns for PR agencies, Sophie brings a creative flair and strong project management skills to EV.
Meet Sophie, our Brand Engagement & Growth Executive who is the driving force behind the key projects that bring ‘BrandEV’ to life. With her previous experience in delivering marketing campaigns for PR agencies, Sophie brings a creative flair and strong project management skills to EV.
Her skillset spans marketing, events, and business development, and her career in hospitality ensures that every initiative takes customer experience into account.
As the first port of call for new business, Sophie is the go-to person if you want to find out what EV. can do for you. She will share all the reasons why you should work with us and help you explore the best options for your needs.
When she’s not working, Sophie is a die-hard foodie who enjoys discovering the latest must-visit venues, trends, and openings. She’s also Arctic Monkeys’ biggest fan!
Meet Fatima, our Junior Account Executive who is spending a year with us as part of her university placement.
She plays a pivotal role in our day-to-day client delivery, from researching new campaign ideas and capturing press cuttings to writing exceptional copy and securing impressive press coverage.
Meet Fatima, our Junior Account Executive who is spending a year with us as part of her university placement. She plays a pivotal role in our day-to-day client delivery, from researching new campaign ideas and capturing press cuttings to writing exceptional copy and securing impressive press coverage.
With a knack for PR that resonates with younger audiences, Fatima is a valuable asset to our team. As a proud member of the media-obsessed Gen-Z, she keeps us abreast of the latest trends and happenings, including celebrity news and influencer gossip.
Her creativity shines through in our TikTok content, which she spearheads with enthusiasm. Fatima loves sharing her revolutionary TikTok beauty hacks with the team and is always on the lookout for new ways to engage with our followers.
In addition to her work at EV., Fatima is actively involved in charity fundraising and is a devoted fan of Ms. Taylor Swift!
Meet Bambus, king of excitement and fluffy cuddles here at EV.
His copywriting skills need a little work, but his sass is the perfect temperature-check when planning campaigns. If Bambus gives us his Chow Chow look of disapproval, we know that it’s back to the drawing board.
Meet Bambus, king of excitement and fluffy cuddles here at EV.
His copywriting skills need a little work, but his sass is the perfect temperature-check when planning campaigns. If Bambus gives us his Chow Chow look of disapproval, we know that it’s back to the drawing board.
He loves coming along to EV. events, unless it’s raining and then he refuses to get his hair wet. We can relate.
Since moving up from Bristol (like his colleague, Hattie) at just 12 weeks old, he’s been a local celebrity every since… and can always be found with a puppichino in hand.
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