Tara is EAST VILLAGE.’s Founder and Managing Director, driving forward business strategy, business development and brand.
She’s passionate about PR, people and paying it forward and is regularly invited to speak in the media and at events on the PR industry, team culture and her charity projects.
EAST VILLAGE. was founded by Tara Tomes, back in 2013.
She’s the driver behind the brand and is focused on building an agency for the future through her three passions: PR, People and Paying-it-Forward.
Having specialised in lifestyle PR from the start of her career, she’s delivered campaigns for the likes of Stella McCartney, BBC Good Food Show, Taste of Birmingham, Style Birmingham Live and International Dance Festival Birmingham. Her experience working with local independent retailers, internationally renowned fashion brands, acclaimed entertainment venues, award-winning arts venues and everything in between, means that TeamEV taps into strategy and expertise that spans more than 13 years in the industry.
Tara set up EAST VILLAGE. to create an agency that she’d be proud to work for. Centred around a strong team culture, she’s passionate about driving a people-led agency; from flexible working and free mental health support, to team socials and creative idea generation, Tara is focused on driving innovation and loves embracing change.
A respected lifestyle PR expert, Tara is often asked to speak at events and on webinars ranging on everything from being a woman in business, embracing flexible working, and driving Diversity & Inclusion. Some of her recent engagements include events for Selfridges Birmingham, TAG Network West Midlands, and Birmingham Metropolitan College.
Alongside EV., Tara is a Non-Exec Director at TAG Network West Midlands, founding member of BPFS Black Leaders Network, co-founder of Birmingham Sales and Events Forum and sits on the Midlands Retail & Hospitality Forum (MRF) committee.
She also co-founded homeless charity Let’s Feed Brum, sits on the management committee for iShelter (which runs Tabor House in Digbeth), and is a patron for SIFA Fireside. In addition, Tara also sits on the West Midlands Development Board for Breast Cancer Haven.