After a tremendously successful three month run, urban lifestyle brand P&Co is saying goodbye to Great Western Arcade. No.18 opened its doors in November, bringing distinctive menswear designs, quality denim, and quirky lifestyle pieces to Birmingham’s historic arcade.

The Birmingham-based brand had already made a name for itself online, enjoying an impressive following after trading exclusively on the web for three years. However P&Co made the decision to test the retail waters, taking the next step by opening its first physical store just in time for the Christmas rush. Since then, the brand has gone from strength to strength, launching new collections such as its Denim & Coffee line and collaborating with fellow GWA residents like Yorks Bakery Café.

Commenting on P&Co’s successful stay at GWA, Managing Director Adison Rudall said, “Our time in Great Western Arcade has been a huge learning curve for the P&Co team and we couldn’t have chosen a better location for our first retail venture. When we first decided to set up No.18, we had no idea what to anticipate and I’m pleased to say that our GWA experience has exceeded all of our expectations. As sad as we are to say goodbye, we can’t wait to reveal what we have planned for the brand in the future: watch this space!”

Creative Director Lee Timms added, “To mark the success of our first residency store we will be holding an end of residency party on 29th January. We want to thank everyone that has supported and purchased from us during our time at GWA and what better way to do so than with a drink (or three!).”

James Roberts, Centre Manager at Great Western Arcade, said, “It has been a pleasure to host No.18 here at GWA. P&Co has helped draw shoppers in search of unique gifts and urban fashion to the arcade and the brand has fitted in nicely alongside other well-known independent retailers like Projekt21, Liquor Store, and Provide. I know I speak for everyone at GWA when I say that we are sad to see the P&Co team go but we wish them every luck in their future endeavours.”

P&Co will be hosting an end of residency party to celebrate the success of No.18 on Friday 29th January. There will be storewide discounts of up to 50%, as well as a DJ, drinks, and a chance to hear about what lies in store for the brand.

For further information bout GWA and its range of unique retailers, please visit www.greatwesternarcade.co.uk.