Elegant Entertainment, Birmingham Hippodrome

MUSIC PARTNERSHIP TAKES CENTRE STAGE AT BIRMINGHAM HIPPODROME

Birmingham-based musicians, Elegant Entertainment, have signed up to become music partner with Birmingham Hippodrome. The new partnership will mean that Elegant Entertainment will source talented musicians to perform at Hippodrome private events. 

The relationship developed following the successful Birmingham Hippodrome’s 120th birthday gala in June 2019, where Elegant Entertainment’s talented musicians supported the evening’s performers, including Beverley Knight. The new partnership will see them provide entertainment at Birmingham Hippodrome events such as Leading Ladies – the friendly social network for women – along with galas, champagne and wine evenings. 

Headed up by husband and wife team, Benjamin and Chloe-Jean Grey, Elegant Entertainment has spent the past seven years striking relationships with leading entertainment brands such as the NEC Group, Be At One, and Marco Pierre White Restaurants. 

Speaking about this latest partnership, Chloe comments: 

“We are absolutely thrilled to be working with Birmingham Hippodrome at their private events. We thrive on creating performances that not only bring spaces to life but make people happy, and now we’re able to do this in a true Brummie institution.” 

Ben added: 

“This partnership is absolutely the perfect fit; people’s expectations for live entertainment is changing. Whilst live music is still effective, people are looking for something more and that’s where we come in… we’re delivering experiences that people truly remember. As we move into producing theatrical, immersive and far more exciting events, we can now get inspiration from some of the amazing shows that take place at Birmingham Hippodrome.

“We have found that in both the public and private sector, the expectation is for “more”. Even corporate events now want more than just a dinner and DJ; we’re getting briefs from companies that will far surpass the Christmas parties and awards ceremonies of old… it’s exciting!”

Last year also saw Elegant Entertainment move into large-scale productions like the sell-out Skyline Symphonica; a 25-piece strong orchestra and live DJ that brought Ibiza to Brum, and their latest triumph, The Greatest Show; a theatrical spectacular boasting a cast of 15 musicians, actors, and circus acts. 

Judith Greenburgh, Head of Partnerships and Events at Birmingham Hippodrome said: 

“Elegant Entertainment has a great reputation for giving quality musicians a platform to perform, as well as delivering incredible levels of service. Their passion for what they do is contagious and we’re so happy to be working together to create the right atmosphere for our ever-popular private events. 

“To mark the partnership, we have even named one of our auditorium seats after them so next time you’re watching a show, you could be in the official Elegant Entertainment chair… located on row ‘E’ of course!” 

Elegant Entertainment has built to become a collective of 40 musicians who hold residencies in some of the most prestigious venues. Each week, you’ll find them performing in Harvey Nichols, Malmaison and Marco Pierre White Steakhouse at The Cube, in addition to Resorts World Arena and Utilita Arena Birmingham; where they perform pre- and post-show entertainment at VIP events. 

Tara Tomes