The Alternative, an emerging marketing studio launched by ex-HDY founder, Angel Gaskell, and known for its alternative approach to comms, has today announced the addition of four exciting brands to its impressive client portfolio following a stellar first four months post-launch.

Launched in February 2024, Gaskell and her award-winning team of content marketing, user experience, social media and film experts have quickly made an impression on the marketing landscape. Thanks to their focus on brand storytelling, AI integrations, AI Training and human-led creativity, The Alternative is already touting impressive projections of £1 million turnover as they bring unique expertise and a dynamic way of thinking to the world of marketing. 

Based in Leamington Spa but with clients worldwide, The Alternative was launched to challenge the traditional client-agency model and make their presence felt both in the boardroom and on the bottom line, focusing on delivering more for less. Their client-base already consists of renowned artists like Mr. Brainwash, Doug Hyde and leading Motorcycle manufacturer, Mutt Motorcycles, but a productive Q1 of 2024 has seen this quickly expand to include the likes of US-based solar business, Green Power Energy; global consultancy firm, delaware; healthcare service provider, HealthCare Service Group; and Oasis Group, a European document and data management company.

The Alternative’s founder, Angel Gaskell, comments:

We’re thrilled to bring an incredible group of new clients onboard to join us and take on The Alternative approach to marketing. Since launch, we’ve made it a top priority to work with people and businesses we truly believe in, and these new clients are no exception.

“To be able to elevate such incredible businesses across the UK, Europe, and beyond, is what we’ve dreamt of doing when we first launched The Alternative last year, and to be able to welcome even more brands who thrive on doing things differently is an incredibly exciting prospect.”

Gaskell also shares news that the already impressive internal team is growing alongside an expansion to their ALT Associates programme – a unique structure that allows industry specialists to provide insight to client work in specific expert areas:

“Thanks to the fantastic work the team has been doing since launch, we’ve been able to make important hires to bolster our fantastic team. With a new Digital Lead joining and new Associates being onboarded, we’re able to provide even better and more tailored services for our clients across the board and continue to do things The Alternative way.”

The Alternative Studio will see its team deliver its services across the globe, with offices in the Midlands, London, New York, and Australia. To find out more, visit

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