Birmingham charity, LoveBrum, has announced the launch of an all new loyalty card scheme exclusively for charity members. LoveBrum, an organisation dedicated to unearthing hidden projects across the region, has introduced the new loyalty card scheme as part of a wider initiative to drive membership for the charity. The LoveBrum card will see the charity work alongside some of the second city’s best-loved brands to offer exclusive member-only deals and discounts.

The new loyalty card initiative for members provides a range of discounts and exclusive offers at a wide range of retail, hospitality and leisure venues, plus professional services across the Midlands. Brands already signed up to support include Staying Cool Apartments, The Mockingbird Cinema & Kitchen, The Barberhouse, Bank Restaurant, Fleetmilne property and more.

As the charity enters its fourth year, the brand-new loyalty card comes as part of the charity’s new membership strategy which will see LoveBrum look to reward their existing loyal member base whilst driving new members through the loyalty card incentive. Last year saw Rebecca Simkiss join the board of trustees, stepping in to support with membership. Rebecca comments:

LoveBrum already has such a brilliant base of members in place which we are looking to grow and expand over the upcoming months. The loyalty card was introduced not only to incentivize new memberships, but also as a way of rewarding existing members who have been supporting LoveBrum for years.

“As a charity, LoveBrum are always shouting about how great our city is so we really wanted our members to experience the very best that Birmingham has to offer. The LoveBrum card will give members exclusive access to amazing offers from some of the city’s best-loved brands and I can’t want to get my hands on one!”

Individual memberships cost just £20 per year. This yearly membership entitles you to a range of benefits, and the best part is that every penny from your membership will go towards supporting the projects you choose. You’ll have the privilege of voting for your favourite projects each month, get involved with all the amazing volunteering work they do, as well as be one of the first to receive the brand new LoveBrum loyalty card.

Last month’s winning cause, chosen by the LoveBrum members, was Wellcat, which is a charity dedicated to the rescue, welfare and rehabilitation of cats and kittens. They care for up to 150 cats and kittens at any one time and rehome hundreds each year. The funding granted by LoveBrum will enable the building of a new cat chalet to enable pregnant cats to care for their litters in a spacious, safe environment. To find out more about the incredible work that Wellcat is doing, visit the website here.

To find out more about how LoveBrum aims to make Birmingham better and communities stronger, visit: Additionally, if LoveBrum sounds like something you want to be a part of, click here to sign up now.

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