The importance of ethical jewellery brands challenging fast fashion in 2021

Influenstar Jewellery model with dark hair and black top wears three gold necklaces

For many consumers, the consequences of fast fashion and its impact on the environment are a growing cause of concern: with over 50% of shoppers in a recent survey rating sustainability as important or very important to them, when making a retail purchase. In response to this new trend, an eco-conscious jewellery startup is re-defining the idea that being stylish has to come at a cost to the planet, with its range of hand-finished, gold-plated jewellery: all of which is made from recycled 925 silver. Founded by Ruth Morris during the summer of 2020, Influenstar Jewellery stocks a range of

Case Study: LIVING FOR THE WEEKEND

Bartender pouring a cocktail during Birmingham Cocktail Festival

After a successful first festival back in 2015, Living For The Weekend was looking for a dynamic event PR specialist to deliver a targeted marketing strategy that could take Birmingham Cocktail Weekend up a gear. With an ethos entirely centred around getting people to venture further than their local, the festival encourages wristband-wearers to explore what the second city’s thriving hospitality scene has to offer. As some of Brum’s biggest cheerleaders and cocktail connoisseurs, #TeamEV couldn’t wait to get to work to deliver some stellar festival PR support! THE ASK. Ready to drive Birmingham Cocktail Weekend forward for its second

Children in Need funding unlocks mental health funding for thousands in the West Midlands

Child writing on a notepad with a pencil, with pencil sharpening debris next to the hand

With pupils returning to the classroom on Monday, the West Midlands’ leading mental health charity, Living Well UK, is using funding from BBC Children in Need to support even more young people. Since the start of the pandemic, Living Well UK has helped almost 6,000 young people in the region to receive mental health and wellbeing support. However, now the experts are warning that this number could further skyrocket in the coming weeks. Facing a combination of back-to-school anxiety, fears of having fallen behind, and the uncertainty of what lessons in the ‘new normal’ will look like, the prospect of

What to pitch in March

As we move out of the winter months and the worst of ‘hard’ lockdown measures, there’s definitely a stronger sense of hope and excitement in the air as more PR opportunities centred around the prospective return to ‘normality’ are appearing via social, digital and print media channels. To help you stay on top of this shift in attitude, TeamEV’s Holly has pulled together her round-up of what to pitch this month. Not to be that person, but can you believe it’s already March?! As we approach the spring, it’s time to jump into action and stay ahead of both short-lead

TeamEV Mother’s Day Gift Guide

Mother's Day gift guide

Mother’s Day is fast approaching, and though you still may not be able to see or visit your mum, we’ve pulled together the perfect guide to Mother’s Day gifts. We’ve hand-picked plenty of ideas that will be sure to lift her spirits, even if you can’t celebrate together in person.  In true EV. style, we’ve chosen some of our personal #SmallBiz favourites, along with some of the fabulous Mother’s Day gifts available to buy from the wonderful EV. clients. Keep scrolling to find the perfect present for your mum, grandma, step mum, or mother-in-law. Tara’s choice For the stylish mums

The Zeus Group fires up new subscription service for customers

 Birmingham-based e-liquid manufacturer, The Zeus Group, is set to expand its direct-to-consumer delivery model by introducing a subscription service, giving customers the freedom and flexibility to arrange weekly or monthly deliveries of their favourite juices. This new provision is set to secure customers savings of 5% and includes unlimited free delivery across all orders. With no minimum order quantity, Zeus’s subscription model will enable customers to tailor their online shopping experience to completely suit their needs, no matter their preference in flavour, nicotine or frequency. As well as being able to automate repeat orders of their go-to flavours and products, subscribers

Ethical recruitment start-up, 70/30 Club, is just the job for struggling charities

70/30 Club

A brand new recruitment agency has launched in the West Midlands with the ambition of making the industry a more community-conscious one. 70/30 Club is leading the way in ethical recruitment, committing 70% of its profits to local charities every year, whilst delivering talent acquisition for a range of organisations. Founded by Dave Payne and Paul Silvester, who have over 30 years’ experience in business, 70/30 Club aims to divert a small portion of the £35 billion recruitment industry to good causes. Born during lockdown, the recruitment agency wants to accelerate a shift towards more purposeful business in what they

Love Logs set for sustained growth after blazing start to 2021

The UK’s first plastic-free firewood retailer, Love Logs, has already doubled its signature tree-planting promise from 2020 during the first six weeks of 2021 alone. Based in the Midlands, the business – which first launched during the summer lockdown last year – is marking its six-month anniversary by planting its 4,000th tree this week. Love Logs has worked in partnership with Eden Reforestation Projects since its inception last August to deliver part of its promise, to drive positive change in and set new precedents for the firewood industry across the UK. Co-founded by Heather Emery and her partner, Paul Strachan,

ViDERE donates state-of-the-art fish tanks to boost NHS staff wellbeing

Leading aquarium design company ViDERE has donated three of its innovative fish tanks to the Queen Elizabeth Hospital as a thank you to key workers for their dedication during the pandemic. The team at the Birmingham-based business wanted to recognise the hard work of those fighting Covid on the frontline by helping reduce stress and boost wellbeing. ViDERE’s ethos is centred around the principles of “biophillia” and its approach combines natural elements with contemporary design to improve happiness in the workplace. The company specialises in state-of-the-art aquariums, incorporating all aspects of ecology into concept design, product development and project management

Case Study: IT’S OKAY… MENTAL HEALTH CAMPAIGN

mental health support in Birmingham

Having worked with Living Well UK – the region’s largest consortium of mental health support charities – since the close of 2019, EAST VILLAGE. has seen first-hand the incredible work of the Third Sector in stepping up to the challenge to relieve the pressure on the NHS services. We have helped raise awareness of mental health support in Birmingham and promote the services available. If Lockdown One, Two, and Three (here’s hoping we just have to stop there…) have taught us anything, it’s never been more important to look after our health – both physical and mental. Latest studies have