We live in a world of convenience and we expect a hotel to be much more than just a bed to sleep in. Whether it’s an award-winning restaurant, unique event space, or a place to meet and do business, the demand on hotels is on the rise… and it’s a more competitive industry than ever before.
With this in mind, any hotel management team knows that stellar customer service and squeaky clean rooms come as standard… daily operations have to mean so much more! That’s why some of the best-known brands turn to EAST VILLAGE. to help raise their profile among target consumers and keep them front of mind.
Our Hotel PR services range from positioning your location on a national scale and securing impressive journalist reviews, to delivering on-the-ground events to get people through the doors. We can support you in a number of ways, including:
- Building and maintaining brand awareness by ensuring your hotel is always in the media
- Shouting about your internal business stories; from team appointments and award wins, to top sales figures and investment programmes
- Finding the right time to promote seasonal campaigns and events
- Helping the sales team with the upsell by showcasing what you do beyond the standard hotel; whether that be an award-winning restaurant or relaxing spa
- Working with the best photographers and videographers in the business to really sell what you do
- Making the most of advertising campaigns by crafting complementary editorial
- Generating new business through events, initiatives, promotions, and projects that will help set you apart from competitors
- Supporting with social media strategy and growth
… the list goes on!
Some of the recent work we’ve completed includes:
- Delivering a sustained PR campaign following the launch of Hotel du Vin Stratford-upon-Avon, including national and regional press coverage, as well as managing social media content creation
- Supporting Malmaison Birmingham through a sustained period of growth, including a hotel-wide refurbishment programme
- Promoting the new F&B offer at AC Hotel with a cocktail trike around the city’s corporate offices
- Supporting Hotel du Vin Birmingham, Malmaison Birmingham and Village Hotel Solihull with award entries, including Malmaison Birmingham reach the shortlist – and winning – the Asian Business Chamber of Commerce Awards and Birmingham Awards
- Planning and managing a show-stopping launch for work+play, a brand new concept by Frasers Hospitality at their Birmingham hotel
- Delivering a host of events at Birmingham-based hotels; working with brands including Edinburgh Gin, Bumble, The Wedding Club, Women’s Aid, and Ladies Fighting Breast Cancer, to name a few
- Using unique spaces to display great art, including Clive Sawyer at Staying Cool and an exclusive Duran Duran exhibition at Malmaison Birmingham
- Promoting brands within hotels, including Le Petit Spa at Malmaison and G-Labs’ medi-spa at The Marriott Hotel
- Handling crisis communications for hotels, about services, incidents and negative media coverage
If you want to find out more about our work with nine Hotel du Vin and Malmaison Hotels, head on over to our Case Studies page.
So, why not let us bed in a new hotel PR strategy for you? Get in touch to find out more: hi@eastvillageagency.com