Birmingham’s historic Great Western Arcade is reaffirming its position as the city’s hub of unique retail, welcoming a team of new independent brands to the arcade alongside launching its revamped website. Creative brand PROVIDE is the latest addition to GWA’s thriving retail offering, joined by three other new arrivals: luxury hat store, Peter Forson; urban lifestyle brand, No.18 by P&Co; and card specialists, Bentleys.

Creative lifestyle brand, PROVIDE, offers a range of unique menswear clothing designs and accessories, as well as the city’s largest range of independently published book and magazines. The brand prides itself on its ethical fashion values, claiming to supply ‘resources for the restless’. The ‘PROVIDE On Tour Store’ officially launched at number 8 Great Western Arcade last Thursday.

The ‘PROVIDE On Tour Store’ will sit alongside new designer hat and accessory store, Peter Forson. After having grown its online presence over a number of years, Peter Forson picked Birmingham as the city of choice to embark on their first ever retail venture after relocating from London. The store, which opened earlier this month, brings a range of luxury hats, scarfs and accessories to GWA.

Adding to the mix is raw urban lifestyle store, No.18 by P&Co. After enjoying three successful years trading online, P&Co has also taken the leap, opening its first retail space in GWA last week. The unique lifestyle and menswear store brings distinctive designs, quality denim, and other quirky pieces to the heart of arcade.

Completing the list of new retailers is greeting card boutique, Bentleys. With its arrival perfectly-timed for the beginning of the festive season, Bentleys brings a variety of bespoke greeting cards and gifts to GWA.

As if it isn’t busy enough, the arcade’s brand new website launched earlier this week, allowing shoppers to keep on trend and up to date with all things GWA.

James Roberts, Centre Manager at GWA comments:

“GWA is continuing to reaffirm its position as home of independent retail in Birmingham with a host of exciting new independent brands landing in the arcade. I’m delighted to welcome PROVIDE, P&Co, Peter Forson and Bentleys to GWA.”

“With the recent unveiling of huge developments like Grand Central and the Mailbox, the retail market is becoming evermore competitive but has also allowed GWA to showcase its unique retail offering. With a flurry of wonderful new retailers and the launch of our new and improved website, it is a really exciting time for us here at GWA! We now look forward to the festive rush that is to come!”

For more information about GWA and the retailers, please visit

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