With over 16 years of experience in the jewellery industry, Poppy Elder is an award-winning designer celebrated for creating bespoke and
unusual engagement rings, heirloom-worthy fine jewellery, and unique pieces that tell a story. A third-generation jeweller from Birmingham,
Poppy began her journey in the Jewellery Quarter, working with one of Europe’s largest independent jewellery manufacturers. This foundation
provided an unparalleled education in metals, gemstones, manufacturing techniques, and design, shaping her expertise in creating timeless yet personal jeweller.
Known for her Libra-like attention to detail, Poppy blends harmony, symmetry, and aesthetic balance into every creation. Whether it’s breathing new life into old jewellery, crafting bespoke wedding day accessories, or designing custom pieces that mark life’s milestones, her work is infused with care, passion, and a personal touch.
Through a direct, one-on-one approach, Poppy works closely with her clients to ensure they are at the heart of every decision, turning their vision into reality. Recognised for her award-winning designs, which are showcased in leading jewellery stores across the UK, Poppy is dedicated to creating jewellery that not only captures beauty but also evokes emotion and tells a story.
At the heart of her practice is a commitment to sustainability and ethical craftsmanship. From using Fairtrade Gold and traceable diamonds to luxury recycled packaging, Poppy ensures that every piece is made with care for both people and the planet.
