Cake Agency have unveiled a brand new retail management tool to help the next generation of eCommerce businesses to scale-up. The Gross Demand Plan™ is the brainchild of Cake’s award-winning CEO and founder Chris Taylor, who boasts over two decades of experience in eCommerce, brand and marketing strategy and financial management.

Founded in 2017, Cake is an award-winning agency based in Birmingham’s Jewellery Quarter. Helping other companies to perfect their e-commerce proposition and digital strategy, its team offers experience and expertise to a host of entrepreneurs and businesses looking to grow and elevate their brand online by perfect their digital strategy. 

With its newest venture now available for businesses to explore, Gross Demand Plan™ is an innovative management tool that has been meticulously developed to offer businesses a clear 52 week growth roadmap which outlines finance and marketing strategies through clear KPIs, processes and milestones.

Commenting on the new product, Chris Thomas – founder and CEO of Cake – says:

“I created the Gross Demand Plan™ after years of refining the process and first implementing it within my own business and measuring its success and ROI. As an industry-first innovation, this technology feels like having a personal consultant by your side, guiding your decisions with complex data that can be broken down into actionable insights that help you to achieve your goals and level up your approach to selling online. 

“As a company founded by retailers for retailers, I’m passionate about instilling the ‘joy’ in retail, and am confident that this bespoke software helps to efficiently bridge the gap between finance and marketing and takes the guesswork out of growth for our clients.

“Having already helped over 20 medium-sized eCommerce brands to grow sustainably within the past 12 months, we can’t wait to bring Gross Demand Plan™ to even more businesses to help power up their digital strategy and growth trajectory for 2022 and beyond!”

Alongside launching this bespoke software, Cake has gone from strength to strength within the last year: from growing its team by 400% and celebrating its fifth anniversary and winning multiple awards.

What’s more, Cake was recognised as ‘High Growth Business of the Year’ in the West Midlands division of the FSB Awards.

To find out more about Cake and the Gross Demand Plan™, visit:

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