An exciting week in the life of a Birmingham PR agency… we’ve launched a new service for small businesses; offering a portal of free downloads, as well as tailored PR and social media packages.
Pocket Sized PR launched this week with a dedicated page on our website where we share PR and social media best practice, jargon-free step-by-step guides, and templates for press releases, marketing plans and more.
In addition to the suite of downloads, Pocket Sized PR also offers three packages for PR and social media support, tailored to small business budgets. The ‘Getting Started’ packages provide one-off support to help brands kick-start their marketing, and the ‘Step-Change’ and ‘Step-Up’ options aim to relieve brands of the marketing burden, with monthly management by TeamEV.
Speaking about the launch, our Founder and Managing Director, Tara Tomes, comments:
“For years I’ve tried to balance how an agency that works with national brands can also help start-ups too. It seems simple but you’ll often see agencies choose one or the other; be ambitious and play with the big boys (with big budgets) or focus on small businesses and niche markets.
Since I started EAST VILLAGE. I’ve wanted to do both but faced the challenge of how you go to market with two pricing strategies; after all, small businesses simply don’t have the same kind of budgets (if at all) as bigger brands.”
Celebrating our seventh anniversary later this year, we pride ourselves on doing things differently and delivering ‘PR with personality’. The team already manages PR, social media and marketing campaigns for a host of fantastic businesses – head over to our Clients page to find out more.
“For all its faults, this pandemic has provided some much-needed time for strategy, and clarity about what I want EAST VILLAGE. to stand for. I am so excited that we’ve crafted an initiative that can help small businesses; even if brand owners just download one of our guides or templates, I know the difference that can make,” Tara continues.
“Of course, we want to work with these amazing businesses too – I know the blood, sweat and tears that goes into running a small business, so we’ve gone against the agency model of never publicly disclosing fees to create packages that are easy to understand and tailored to small, sometimes non-existent, budgets. An agency’s value isn’t in its day rate; it’s about the value that we bring to clients, no matter how big or small.”
To download tricks of the trade, top tips and free templates – as well as view the PR and social media packages on offer – visit the Pocket Sized PR page.