Birmingham PR agency EAST VILLAGE. is celebrating a raft of new client wins across the health and wellness sector, including one of the UK’s leading e-liquid manufacturers, a premium CBD start-up, and an award-winning cosmetic dentistry practice.

EAST VILLAGE. – which specialises in PR, social media, marketing and events for the retail, leisure and hospitality sectors – has been appointed by Zeus Group to manage its national PR activity. Headquartered in Birmingham, Zeus Group manufactures some of the UK’s leading e-liquids from its Erdington base, and has brought the PR agency on board as part of its expansion plans. The company recently welcomed new Managing Director, Tim Allinson, whose previous appointments saw him in management positions for retailers Jack Wills, Tesco and Dixons.

The agency has also been appointed to launch Choice CBD, a premium brand that specialises in high end CBD oils, managing its PR and social media. It is estimated that the CBD market, which is one of the UK’s fastest growing wellbeing product categories, will be worth almost £1 billion per annum by 2025 (Centre for Medicinal Cannabis market research), and Choice CBD is keen to capitalise on this with its innovative terpene blends.

Danielle Waller from Choice CBD, comments:

“Appointing EAST VILLAGE. as our PR and social media agency was an easy decision. The team took our brief and went above and beyond in presenting their ideas to us. What’s more, their knowledge of the Health & Wellbeing industry made them the perfect Choice for us. We truly feel that EAST VILLAGE. is an integral part of the Choice CBD team and their passion for our product is outstanding.”

Recently EAST VILLAGE., which has offices in the heart of Colmore Business District, also announced the success of its new initiative for small businesses. Pocket Sized PR launched during lockdown to provide small business owners with PR and social media best practice, jargon-free step-by-step guides, and templates for press releases, marketing plans and more. The agency also launched three packages for PR and social media support, tailored to small business budgets.

As a result, EAST VILLAGE. has since welcomed seven new Pocket Sized PR clients, five of which are across the health and wellness sector. This includes PR for Stirchley-based Joshuaa Shaun Hair, a salon that actively promotes the need for diversity and inclusion across hairdressing; and social media for Liv Well Pilates, an online and in-class Pilates membership platform.

EAST VILLAGE. has also won the PR contract for award-winning cosmetic dentistry practice, New Road Dental, which is based in Bromsgrove; and aesthetic treatment specialists, The Dorchester Clinic, which is based and Market Bosworth and has brought the team on board to deliver PR and social media. The team is also delivering a new PR and social media strategy for The Make Up Spot, a beauty and aesthetics clinic in Dickens Heath.

Managing Director, Tara Tomes, comments:

“The past few months have been a challenge, to say the least, but I’m so incredibly grateful to the new businesses that have chosen to work with us for PR and social media support. Whilst Covid-19 continues to impact every sector, the health and beauty industry has been able to reap some of the benefits of the pandemic. With people spending more time at home during lockdown, committing to fitness regimes like never before, and the importance of ‘self-care’ taking over social media, some weeks have seen sales for brands increase by up to 50%.

“It’s a difficult time to work in retail and hospitality, but I’m always proud that EAST VILLAGE. remains agile enough to adapt with our clients’ needs. We are passionate about working with businesses who we care about – not just that they pay the bills, but that our team genuinely cares about helping to make them a success, and it is more important than ever before than we are more than just a PR agency.”

Celebrating its seventh anniversary later this year, EAST VILLAGE. prides itself on doing things differently and delivering ‘PR with personality’. The team already manages PR, social media and marketing campaigns for businesses including Bare Bones Pizza, Centrick Property, Evolve Café, Longbridge Shopping, Living Well Consortium, Opulent Beach Club, Roseanna Croft Jewellery, and Your Freedom Empire.

Hattie D'Souza