Leading coffee machine supplier, So Pure, has launched a new tech-led quoting and buying solution that aims to bring the retail experience into the e-tail ‘new normal’. With Covid-19 restrictions and the second lockdown posing ongoing challenges for retailers, So Pure has debuted its new online system that puts quality customer service at the heart of its offering.

Focused on the speed, efficiency and problem-solving seen in a showroom visit, the new online quoting system allows customers to select a bespoke set of requirements for their new tabletop coffee machine collections. 

With an extensive range of commercial choices, showcasing a range of machines, cup sizes, payment options, levels of support and more, So Pure is hoping to keep its hands-on approach to machine sales relevant in the age of retail restrictions. 

Suky Matharu, Managing Director at So Pure Beverage Technology, comments:

“At So Pure, we are renowned for our extensive knowledge, expertise and for offering the finest machines, so it is no surprise that our clients expect to experience a high level of service when purchasing from us. However, new regulations mean we are not always able to offer this showroom experience in real life and so we have had to adapt our website to provide the next best thing.

“Thankfully, our new online quoting system is able to deliver this top-class service without having to compromise on safety or efficiency. We are delighted that we have come up with a way that not only adapts to this new way of working but that still reflects our highly professional showroom style.”

The new digital interface has over 40 machines on offer, from its five signature collections including our latest Milk based collection “The Ivory”. The bespoke service allows customers to outline every requirement; from screen size and payment types, to cup calibration and drinks options. Delivering the latest in coffee technology at the touch of a button, the brand’s innovations – from design through to manufacture – align beverage technology to the progressive pace of a modern digital world.

Based in Wolverhampton, So Pure offers an impressive range of Tabletop Coffee machines that boast Swiss-made precision and state-of-the-art designs. They supply commercial clients all over the globe and hope to extend their reach to new trade markets, with the touch of a button. To view the new online order system, visit

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