The Zeus Group fires up new subscription service for customers

 Birmingham-based e-liquid manufacturer, The Zeus Group, is set to expand its direct-to-consumer delivery model by introducing a subscription service, giving customers the freedom and flexibility to arrange weekly or monthly deliveries of their favourite juices. This new provision is set to secure customers savings of 5% and includes unlimited free delivery across all orders. With no minimum order quantity, Zeus’s subscription model will enable customers to tailor their online shopping experience to completely suit their needs, no matter their preference in flavour, nicotine or frequency. As well as being able to automate repeat orders of their go-to flavours and products, subscribers

Love Logs set for sustained growth after blazing start to 2021

The UK’s first plastic-free firewood retailer, Love Logs, has already doubled its signature tree-planting promise from 2020 during the first six weeks of 2021 alone. Based in the Midlands, the business – which first launched during the summer lockdown last year – is marking its six-month anniversary by planting its 4,000th tree this week. Love Logs has worked in partnership with Eden Reforestation Projects since its inception last August to deliver part of its promise, to drive positive change in and set new precedents for the firewood industry across the UK. Co-founded by Heather Emery and her partner, Paul Strachan,

Lockdown launch of sustainable jewellery retailer offers silver lining for eco-conscious consumers

Offering a range of affordable and environmentally friendly jewellery, a brand new British-based start-up has launched its e-commerce store during a national lockdown. Providing a sustainable alternative to fast fashion for eco-conscious consumers, every piece of Influenstar jewellery is made from recycled 925 silver and hand-finished in Europe. Founded by Birmingham-based mother of two, Ruth Morris, last summer the eco-conscious brand was inspired by her passion for accessories and growing efforts to shop more consciously. Ruth saw a gap in the market for a middle-range jewellery brand that was stylish, yet sustainable; moving away from the detrimental effects that fast

FOKA WOLF AND EVOLVE JOIN FORCES TO CALL FOR END TO YOUTH UNEMPLOYMENT

Exchanging teas for tees, Evolve has teamed up with the region’s infamous satire artist, Foka Wolf, to issue an urgent call to action for Birmingham to support its young people. The pair have today launched their limited edition t-shirts for sale; with proceeds going towards funding the social enterprise café’s work-placement schemes for those aged 16-25. With stats showing that Generation Z has been the hardest hit by employment cuts in light of the ongoing pandemic, Foka Wolf – the artist touted as ‘Birmingham’s answer to Banksy’ – wanted to put pressure on the city to do the right thing

Retail PR Case Study: Great Western Arcade

As self-confessed shopaholics, the retail sector in Birmingham is one that EAST VILLAGE. knows well. However, while we know the High Street and every shopping centre like the back of our hand, the one that has always captured our heart is the beautiful Grade-II listed Great Western Arcade. Our very own MD, Tara Tomes, started her very first Saturday job there when she worked for SIMS Footwear so it’s a long-time love affair. As retail PR experts, it was a dream client! EAST VILLAGE. was instructed to deliver PR, marketing, and social media support for Great Western Arcade, to help it navigate

SHROPSHIRE BOUTIQUE AND ROYAL FASHION DESIGNER LAUNCH MASKS WITH STYLE

Shropshire-based fashion boutiques, Opulent Beach Club and Claire Mischevani Couture, have joined forces to launch an exclusive line of premium face masks just as the new Government regulations came into play. Royal fashion designer Claire Mischevani, who has dressed the likes of Princess Beatrice, Sophie Wessex and Zara Tindall, has created two bespoke masks for Opulent Beach Club; a fashion and fitness store that launched at the start of lockdown.  With facemasks becoming mandatory in shops and supermarkets as of last week, and £100 fines for non-compliance, the masks aim to encourage shoppers to stay both safe and stylish when

CASTLE FINE ART NEW FLAGSHIP NOW OPEN AT MAILBOX BIRMINGHAM

Castle Fine Art, Mailbox Birmingham, Washington Green Fine Art

The UK’s leading fine art retailer, Castle Fine Art, unveiled its biggest gallery last Wednesday in the heart of the Midlands. The brand new gallery opened to the public on Saturday 8 June, in a stunning 6,000 sq ft space at the Mailbox, Birmingham showcasing the best contemporary artists from around the world. Adding a splash of colour to the designer destination, the new-look Castle Fine Art is the latest in the company’s network of 38 galleries across the UK. Four times the size of the current Mailbox gallery, it will be home to some of the biggest names in

FATHER’S DAY GIFT THAT’S A CUT ABOVE THE REST

The Barber House, The Barber House Birmingham, Father's Day gifts, Father's Day Birmingham

Looking for a gift that will have your number one guy feeling extra special this Father’s Day? Ditch the naff socks and soulless chocolates and give your Dad a little R&R with a grooming experience that will bring the most important man in your life shear joy. The Barber House, which pioneered the city’s throwback to traditional men’s grooming, is offering the ultimate treat this Father’s Day with their gift vouchers. Whether you Dad is a classic clean-cut or traditional short-back-and-sides kinda guy, The Barber House caters to everyone modern man’s needs. Customers experience steam preparation, hot towel application, soothing

DATE UNVEILED FOR CASTLE FINE ART FLAGSHIP

Castle Fine Art, Mailbox Birmingham

The UK’s leading fine art retailer, Castle Fine Art, is soon to unveil its biggest gallery yet in the heart of the Midlands. The brand new gallery will open to the public on Saturday 8 June, in a stunning 6,000 sq ft space at the Mailbox, Birmingham showcasing the best contemporary artists from around the world. Adding a splash of colour to the designer destination, the new-look Castle Fine Art is the latest in the company’s network of 38 galleries across the UK. Four times the size of the current Mailbox gallery, it will be home to some of the

NEW LOCATION MAKES THE CUT FOR THE BARBER HOUSE EXPANSION

The Barber House Birmingham

The Barber House has welcomed the likes of Cillian Murphy, Lenny Henry and The Vamps, and now it’s putting even more customers in the hot seat with an expansion that sees the business more than double in size. Now located on Waterloo Street in Birmingham city centre, the all-new salon and shaving parlour opens for business today (Tuesday 26 February).          Oozing early twentieth century cool, The Barber House is the go-to destination for the best beards, classic cuts and tailored tash’s around. Targeted at the discerning gentleman, the team has been changing the game since opening the doors to