EAST VILLAGE PR helps leisure and hospitality re-open for business

Award-winning PR agency, EAST VILLAGE., is celebrating a raft of new business wins as leisure and hospitality venues get set to re-open across the country. With the Government roadmap well underway, the Midlands-based agency has been appointed to launch a new mini-golf complex, celebrated gastropub, and a brand-new food and drink destination. On the back of its most successful year to date, Birmingham-based EAST VILLAGE. has been appointed to launch Treetop Adventure Golf, which is set to open in the Bullring this summer. The immersive mini-golf experience is the brand’s fourth UK site – following in the footsteps of Cardiff,

New Bar and Restaurant Rolls in to Jewellery Quarter for 2021

The Rolling Mill Restaurant CGI

A brand new bar and restaurant concept is set to open its doors in early 2021, having secured premises in the heart of Birmingham’s Jewellery Quarter. Brought to the city by Sunny and Sonu – the  local restauranteur brothers behind the much-loved Hen and Chickens – The Rolling Mill will mark the duo’s latest hospitality venture, and will serve up a fresh take on European flavours and classics with a vintage twist. Located at the junction of Warstone Lane and Water Street, the 7,857 sq.ft.space has been acquired from property restoration experts, Javelin Block, and is undergoing a six-figure refurbishment

INTRODUCING THE BIRMINGHAM WINE STAYCATION: THE ULTIMATE WINE EXPERIENCE

Pack your suitcase: the wine-retreat of your dreams is heading for Birmingham. ‘The Wine Staycation’ will blend the finest wines, expert sommeliers, and stunning food pairings, for a full-bodied event that is set to be unmissable. Taking place on Saturday 17 October, the experience will feature an overnight stay at the iconic Rotunda in Staying Cool’s stunning serviced apartments. As they take in the panoramic views of the city, guests will be invited to sit back, relax, and un-wine-d for the evening. Joining them live from the venue’s Penthouse via Zoom will be wine-aficionado Tony Elvin, of The Wine Events

THE BUTCHERS SOCIAL (DISTANCING): HOW THIS PUB HAS ADAPTED TO THRIVE IN LOCKDOWN

As the country heads into its fourth week of lockdown with no definitive end in sight, individuals and businesses alike are having to change their offering to suit the new normal. The Butchers Social, an independent pub-restaurant in Henley-in-Arden, has adapted to life in lockdown by becoming a high-street shop, selling local produce and take-away meals – including its famous chicken wings. Following the government closure of eat-in restaurants, Mike Bullard chef-owner of The Butchers Social, initially began preparing sous-vide ready-meals for the residents of Henley-in-Arden to enjoy in the comfort of their own homes. Now taking it to the

HOTEL DU VIN STRATFORD CHECKS IN NEW MANAGER

Natalie Heath

Hotel du Vin Stratford-upon-Avon has appointed all-new manager Natalie Heath ahead of its third year. The new general manager brings over 20 years of hospitality experience, and a full suite of new ideas to the boutique hotel.  The hotel, which took Stratford-upon-Avon by storm in 2018, has had a successful two years since opening in the former registry office building, and with new manager at the helm more successes are yet to come. Newly appointed Natalie will be focussed on driving sales and strategy for the hotel, having studied hotel management and training at The Savoy and built her wealth

EXPERTS SERVE UP THE FUTURE OF HOSPITALITY

Midlands Retail Forum

A panel of leading experts set out the future of Birmingham’s food and drink scene last week, when Midlands Retail and Hospitality Forum (MRF) hosted its first event of 2020. Led by famed chef Alex Claridge (The Wilderness), the panel explored the challenges and opportunities facing both independent and chain restaurants across the city in an event focused on ‘How to Increase Loyalty and Footfall in Hospitality’.  Creating loyal customers is a challenge that many businesses face, and this event took a deep dive into how hospitality businesses can drive footfall and encourage a more reliable customer base through its

MUSIC PARTNERSHIP TAKES CENTRE STAGE AT BIRMINGHAM HIPPODROME

Elegant Entertainment, Birmingham Hippodrome

Birmingham-based musicians, Elegant Entertainment, have signed up to become music partner with Birmingham Hippodrome. The new partnership will mean that Elegant Entertainment will source talented musicians to perform at Hippodrome private events.  The relationship developed following the successful Birmingham Hippodrome’s 120th birthday gala in June 2019, where Elegant Entertainment’s talented musicians supported the evening’s performers, including Beverley Knight. The new partnership will see them provide entertainment at Birmingham Hippodrome events such as Leading Ladies – the friendly social network for women – along with galas, champagne and wine evenings.  Headed up by husband and wife team, Benjamin and Chloe-Jean Grey, Elegant

ROASTIE TOASTIE AND ASHA’S FILL CITY SOCIAL WITH FESTIVE FRIENDSHIP

Roastie Toastie, Asha's Birmingham

The season of goodwill is firmly upon us and there’s friendship in the air, with two stallholders at Birmingham’s alternative Christmas market, City Social, teaming up to serve festive cheer. Roastie Toastie and Asha’s are joining forces for the market’s final week to dish up a fusion feast: Asha’s Tikka dished up in a Roastie Toastie.  The two independent food-vendors have brought two of Birmingham’s best-loved cuisines together for an exclusive collaboration. Following the traditional Roastie Toastie approach, which sees a Sunday roast with all the trimmings, slapped between two fat slices of toast, this hybrid sandwich substitutes the filling

MALMAISON BIRMINGHAM MAKES ROOM FOR ALL-NEW MANAGEMENT TEAM

MalBox, Malmaison, Mailbox Birmingham

Malmaison Birmingham has appointed two new senior managers alongside the launch of its all-new Mailbox hot spot. The boutique hotel has employed Emma Morgan as General Manager and Luke Gallimore as Deputy General Manager, as well as launching a brand new F&B outlet at designer destination, the Mailbox. The past three years has seen phenomenal and sustained growth for Malmaison Birmingham, following the completion of its multi-million-pound redevelopment scheme in 2016, team recruitment drives, and 3% increase in revenue year on year. The award-winning hotel, which is owned by Frasers Hospitality and renowned for daring to be different, is continuing

CHARITIES UNITE TO MAKE JOB OPPORTUNITIES THAT WORK

Evolve Cafe, Blakesley Hall

Shocking statistics have emerged showing that unemployment amongst young people in Birmingham is twice as high as the national average, stating that around one in five millennials in the city is currently out of work. Determined to show these stats the door, Aquarius and Birmingham Museums Trust have joined forces to roll out new roles for 18-24-year-olds facing barriers to employment. Designed to provide young people with opportunities to get onto the career ladder, the partnership between them will see the creation of two follow-on work schemes at Blakesley Hall’s Herb Garden Café. These will be for those progressing on