THE COMPANY PROVING THAT PUTTING PURPOSE BEFORE PROFIT PAYS

For purpose to have meaning, businesses need to put it before profit; this is the stance that local start-up PRPSFL is pushing. However, in the hard times we find ourselves in, the list of companies proving unwilling to stick to their purpose statements when it comes to the bottom-line is ever-growing, particularly with the likes of Brexit on the horizon. That’s why PRSPFL is leading the charge across Midlands, advocating that businesses prioritise purpose as part of their overall strategy now, and reap the rewards of it later. The Birmingham enterprise is shaking up the way we do business by

STRETCH WITH YOUR SUPPER AS CLOSET YOGA CLUB COMES TO WORCESTERSHIRE

Closet Yoga Club

Next month, West Midlands Safari Park will play host to a special Yoga Supper Club, hosted by Herefordshire-based pop-up yoga events business, Closet Yoga Club. Taking place on Thursday 18 October, the event will bring together yogis for an evening of rejuvenation and relaxation in the surroundings of West Midlands Safari Park’s Spring Grove House and Cellarz venue. The Yoga Supper Club will begin with ashtanga flow yoga and handstand practise led by expert yoga teacher, Robin Aurora. Having practiced yoga for over 20 years, Robin is considered one of the UK’s leading instructors and he embarks on an annual

SPRING INTO SUMMER WITH THESE UP-AND-COMING TREATMENTS AT EF MEDISPA EDGBASTON

We’ve had the snow, the rain and the unbearably cold weather, but now that spring is here, it’s time to shed some layers and get ready for longer days and warmer temperatures! Thanks to the experts at EF MEDISPA Edgbaston, here are the top aesthetic treatment trends that are sure to fight fat, reduce wrinkles, and leave you feeling fresh to soak up some sun this year. With the warmer weather settling in, you’ll most likely be cutting down on the amount of make-up you wear, but with that comes the worry of revealing more fine lines and wrinkles. With

ALISON DELANEY SHARES TOP TIPS TO ENCOURAGE OUR CHILDREN TO LOVE LITERACY

  A recent study found that the UK has one of the lowest literacy rates in the developed world, ranking 23rd out of 23 of the OECD nations, with the National Literacy Trust stating that ‘lacking vital literacy skills hold a person back at every stage in their life’. Because of this, it’s more vital than ever to introduce our children to the importance of reading and reading for enjoyment. We spoke to award-winning author of Little Chick Has Lunch On The Moon and founder of Little Bird, Alison Delaney, to ask her for some top tips for helping parents

YOGAHAVEN CELEBRATES A DECADE OF SUCCESS IN BIRMINGHAM

Birmingham’s yoga hotspot, yogahaven, is celebrating ten years of success in the city centre. Situated in a prime location, adjacent to the old railway arches, the business has grown from strength to strength since it was founded in 2008 by expert yogi, Allie Hill. yogahaven has graced the pages of Grazia, OK! Magazine and The Sunday Times; and as yoga- particularly hot yoga- and its insurmountable health benefits remain a hot topic in the UK, yogahaven’s success can only continue to soar.  The first of its kind in Birmingham, yogahaven was set up by Allie Hill, who noticed a need

“NO, WELLNESS IS NOT JUST ANOTHER FAD” SAYS SALLY BEE

It’s seemingly impossible to open a magazine without seeing something about mindfulness, natural remedies and expensive retreats: our national fixation with ‘wellness’ has led to it becoming a buzzword, in personal, professional, and public spheres. Its popularity peaked at the close of 2017, continuing to be a hot topic in 2018. The concept of wellness culture has become so ubiquitous, that we are receiving a watered-down interpretation of what the power of positive thinking actually does and the impact it can have on our daily lives: but is it truly going to stick or is it the 5:2, paleo, or

GORILLA COFFEE RECEIVES WARM WHEEL-COME

Gorilla Coffee, Birmingham’s first fully-licensed cycle cafe, has opened in Kings Heath following a successful launch last week. Whether it’s watching cycling events on the big screen, using it as a handy stopping point on your favourite Strava route, or  having your ride serviced or repaired in the fully-equipped bike workshop, Gorilla Coffee is set to be the place to push your pedals. Opening its doors for the very first time to those who are barmy about bikes, Gorilla Coffee’s launch party brought in the city’s cycling VIPs; with everyone from Birmingham’s sustainable transport consultants to BAFTA-award winning directors of ‘BICYCLE’ in attendance. The

UK’S FIRST PADEL CHAMPIONSHIPS TO BE HELD IN BIRMINGHAM

World Padel Club Birmingham

The UK is getting ready to host its first ever Veterans National Championship, and Birmingham has been chosen as the city to host the event. Taking place at World Padel Club Birmingham on 26-27 November, the tournament is open to all men and women over the age of 45 – the only criteria is a UK passport and a love of the game. British Padel, which aims to develop the recognition of the racquet sport across the UK, is leading the event. The recognised acting governing body of the sport, working alongside the International Padel Federation (IPF), has chosen World

LOCAL RESTAURANTS URGED TO STEP UP TO THE PLATE AND HELP TACKLE HOMELESSNESS

Ahead of this year’s annual homeless count, due to take place on 10 November, a campaign has been launched to encourage Brummie restaurants to do what they can to help the homeless. The campaign, named Let’s Feed Brum, challenges eateries to put their money – or rather food – where their mouths are, and head onto the streets to provide food to the homeless. The first restaurant to pledge its support it is local Indian restaurant Itihaas. Teaming up with local charity Inspiration Support, Itihaas is taking its kitchen to the streets to provide fresh hot food for those who

WORLD PADEL CLUB BIRMINGHAM SWINGS BACK INTO ACTION

Next weekend is set to see the re-opening of World Padel Club Birmingham in Yardley. Getting the ball rolling once more after a four-week refurbishment, this two-day extravaganza will unite the local community for a day that’s full on fun and free for all. Previously known as Padel Nation, World Padel Club Birmingham is back with a whole new look, which it wants to share with its neighbours first. Now the make-over is complete, the centre in Yardley is re-launching this month with state-of-the-art courts, new equipment, and a revitalised brand. The event, which takes place on 22 and 23