Social Lender banks on UK success with accelerator scheme place

Nigerian-based financial solution service, Social Lender, has made its UK debut, as it joins the FORWARD accelerator scheme run by Birmingham Enterprise Community (BEC). Having pioneered tech-based solutions to improve financial inclusion since 2018, Social Lender hopes to adapt its innovative approach to help provide access to formal financial services to those facing barriers in the UK as it expands its offerings globally. Described as a ‘social network for trust, credit and much more’ the Social Lender model has already helped over 100,000 users to become financially included. Now, the coveted space on BEC’s FORWARD programme helps the start-up –

All-women exhibition curated by independent curator

In a bid to highlight the phenomenal work of female artists for the masses, independent curator, Gita Joshi, has partnered with the team behind South London Women Artists (SLWArtists) to host a virtual exhibition. The online showcase, titled She answered, “Art”, launches 14 April and will include over 40 pieces created by the critically acclaimed group of visual artists.  Gita Joshi, the founder of The Curator’s Salon, has hand-selected works by SLWArtists for inclusion, comprising a range of styles including printmaking, photography, painting and textiles. Going ‘live’ on Wednesday, the online exhibition will be available to view for free throughout spring, until 23

Oaks Consultancy and Yorkshire Cricket Foundation pair up to change lives

Yorkshire Cricket Foundation, the official charity and community arm of Yorkshire County Cricket Club, has chosen Oaks Consultancy to deliver an ambitious income generation plan to support its 2021-2024 strategy. Oaks Consultancy, which is based in Birmingham, has been commissioned by Yorkshire Cricket Foundation to deliver a four-season fundraising strategy, which will feed into the organisation’s ambitious plans to increase its impact and outreach. Yorkshire Cricket Foundation, a registered charity, delivers community projects across the county and is run by over 150 volunteers annually. Using the power of cricket, the team aims to make a lasting, positive impact on communities

Sustainable plastic-free firewood retailer branches out into charcoal

After a blazing start to 2021, Midlands-based firewood start-up Love Logs is firing up its new Smoking and Barbecue Fuel Kit range. Having launched Love Logs as the UK’s first 100% plastic-free firewood retailer during last year’s lockdown, co-founders Heather Emery and Paul Strachan are now adding to their ethically sourced options, making sustainable product choices more accessible for consumers. Offering a variety of sizes and customisable options for customers on its website, the brand’s new fuel kits retail from as little as £17.95 and promise to help customers level up their barbecue game as the return of outdoor entertaining

EV Insight: 7 steps to strengthening team culture and engagement

At the start of last year, I made the scary decision that every small business owner eventually makes: to step away from the day-to-day and solely “run” the business. I set up EAST VILLAGE. because I’ve always loved PR and events, so moving away from delivering that was a big step for me. Thankfully, I have a team of incredible people who are just as passionate about delivering amazing campaigns and landing press coverage as I am, so I have no fear whatsoever about that side of things! Little did I know when I made the decision and finally took

Big Brummie Camp Out pitches up again this spring

Big Brummie Camp Out

Birmingham homeless support charity, SIFA Fireside, has announced the return of its flagship fundraiser, the Big Brummie Camp Out, following a successful debut last year. Launched as part of an urgent appeal for donations due to the pandemic, SIFA Fireside brought together campers across the West Midlands for the virtual event and raised over £50,000 for the #SIFASurvives campaign. Now, the charity hopes to fire up the same success once more, so it can continue supporting homeless and vulnerably housed adults.  This year’s Big Brummie Camp Out will take place in homes and gardens across the city on Saturday 1 May

Foundation’s £800K to support victims of modern slavery

As International Women’s Day encourages people to challenge gender bias and inequality this year, Heart of England Community Foundation is helping to ease challenges faced by women in the region. The Foundation’s capital builds programme, Building Better Lives, will soon see the opening of a 12-bed refuge and brand-new safe space built in the Black Country to protect survivors of modern slavery. Black Country Women’s Aid received £800k from a £3M funding pot created by Heart of England, which has since seen the development of a much-needed safe space which will offer urgent support to victims of modern slavery.  The

Case Study: LIVING FOR THE WEEKEND

Bartender pouring a cocktail during Birmingham Cocktail Festival

After a successful first festival back in 2015, Living For The Weekend was looking for a dynamic event PR specialist to deliver a targeted marketing strategy that could take Birmingham Cocktail Weekend up a gear. With an ethos entirely centred around getting people to venture further than their local, the festival encourages wristband-wearers to explore what the second city’s thriving hospitality scene has to offer. As some of Brum’s biggest cheerleaders and cocktail connoisseurs, #TeamEV couldn’t wait to get to work to deliver some stellar festival PR support! THE ASK. Ready to drive Birmingham Cocktail Weekend forward for its second

Children in Need funding unlocks mental health funding for thousands in the West Midlands

Child writing on a notepad with a pencil, with pencil sharpening debris next to the hand

With pupils returning to the classroom on Monday, the West Midlands’ leading mental health charity, Living Well UK, is using funding from BBC Children in Need to support even more young people. Since the start of the pandemic, Living Well UK has helped almost 6,000 young people in the region to receive mental health and wellbeing support. However, now the experts are warning that this number could further skyrocket in the coming weeks. Facing a combination of back-to-school anxiety, fears of having fallen behind, and the uncertainty of what lessons in the ‘new normal’ will look like, the prospect of

What to pitch in March

As we move out of the winter months and the worst of ‘hard’ lockdown measures, there’s definitely a stronger sense of hope and excitement in the air as more PR opportunities centred around the prospective return to ‘normality’ are appearing via social, digital and print media channels. To help you stay on top of this shift in attitude, TeamEV’s Holly has pulled together her round-up of what to pitch this month. Not to be that person, but can you believe it’s already March?! As we approach the spring, it’s time to jump into action and stay ahead of both short-lead