LOOKING TO THE FUTURE: TINA COSTELLO, HEART OF ENGLAND COMMUNITY FOUNDATION

The last few months have been hard on many sectors. However, the Third Sector has taken a huge financial hit with a report of over £4bn being lost during the last three months. Working with grassroots charities and awarding over £2M during the first few months of the pandemic, Tina Costello, Chief Executive of Heart of England Community Foundation, comments on how she has seen COVID-19 affect the Third Sector first-hand, and how the Foundation is now adapting for the future. “2020 has been a rollercoaster and, like everyone else, Heart of England Community Foundation has had to adapt to ensure it continues to

LATEST SPORTS FUND KEEPS TEAM SPIRIT ALIVE FOR COMMUNITY GROUPS

As the UK Government issues an urgent call to action for people to lose weight and live healthier, the fight to tackle obesity is a bigger issue than ever before. With almost two-thirds of adults and one in five children classified as ‘obese’, the pressure is on grassroots groups to drive forward a health revolution in local communities, and Heart of England Community Foundation is looking to lend a hand.  To do this, Heart of England Community Foundation – the West Midlands’ leading grant-giving charity – is pledging grants of up to £1,000 to help get sports facilities, equipment, and

FINE ART GALLERY PAINTS BRIGHT NEW FUTURE FOR CITY’S HIGH STREET

The UK’s leading retail art company, Castle Fine Art, has re-homed its Brighton gallery as it takes to one of the most historic roads in Brighton; East Street. Bringing welcome news to the retail sector, this new gallery is set to open its doors to the public on Saturday 19 September in the popular seafront location. Housed in a Victorian listed building, the new gallery covers nearly 4,000sqft and is set across two floors. The building boasts three large original bay windows across its upper floor, which not only gives the gallery an array of natural light, but also a view of the stunning streets of Brighton.  The brand-new

POPULAR DRINKS BRAND KEEP THINGS FLOWING WITH PANDEMIC PIVOT

With questions of a second lockdown hanging, the pinch for the hospitality industry can be felt again. Having navigated the ever-changing parameters of pandemic living, businesses are scrambling to find ways of staying afloat. However, some have managed to find the silver lining; like South-London drinks brand, Asterley Bros, who have managed to keep both the drinks – and the cash – flowing with a pivot to direct-to-consumer trade. Headed up by sibling-duo Rob and Jim Berry, Asterley Bros started as a passion project for the pair: with a combined 20 years’ experience in bartending and mixology, they knew better

CENTRICK OPENS THE DOOR TO NEW DIRECTOR

Centrick has continued to cement its place in the property industry with the expansion of its team; the property specialist is welcoming two new members, including most notably Sarah Hammond as it new Estate Management Director. With over 20 years’ experience working in the residential property industry – including director level roles at Mainstay Residential – Sarah already feels at home with Centrick. Her latest position will involve overseeing its portfolio of more than 250 estate management properties, focusing on bringing the highest level of customer service to its 10,000 plus residents. One of the leading managing agents in the

INTRODUCING THE BIRMINGHAM WINE STAYCATION: THE ULTIMATE WINE EXPERIENCE

Pack your suitcase: the wine-retreat of your dreams is heading for Birmingham. ‘The Wine Staycation’ will blend the finest wines, expert sommeliers, and stunning food pairings, for a full-bodied event that is set to be unmissable. Taking place on Saturday 17 October, the experience will feature an overnight stay at the iconic Rotunda in Staying Cool’s stunning serviced apartments. As they take in the panoramic views of the city, guests will be invited to sit back, relax, and un-wine-d for the evening. Joining them live from the venue’s Penthouse via Zoom will be wine-aficionado Tony Elvin, of The Wine Events

How to pitch to product pages

Pitch to product pages, PR tips

Getting a product featured in a newspaper, magazine or online is a great way to raise brand awareness and drive traffic to your website and social media channels. Whether it’s a regular product page, such as Stylist’s The Style List, or a listicle – eg. this season’s must-have trench coats – this kind of coverage can provide a real boost to your PR efforts. So how do you successfully pitch to a journalist? Whilst there’s no guaranteed formula for success, here are a few tips to get you ahead…  Know your audience This might seem obvious but when you have a

How to pitch yourself as an expert

Tara Tomes, BYPY Awards

Not in all cases, but when you run a business it’s worth considering whether pitching yourself as an expert will help drive sales. If you’re a service-based business – a PR agency or coach, for example – building your personal brand is essential, but even if you have a product-bases business, we all know that ‘people buy from people’ so showcasing the person behind the brand can be a real strength.  Social media plays a huge part in this and you’ll see more and more business owners “showing up” on their Instagram profiles, with behind-the-scenes content and talking stories. Get

How to nail your press pack

Press pack

As Benjamin Franklin once said” “By failing to prepare you are preparing to fail,” and you’ll have spotted this theme running throughout our advice. Whatever stage your business or brand is at, you can’t just go out there with your social media, PR strategy or marketing activity without getting your ducks in a row first.  One of the best ways to do this is a press pack – aka a press kit, media kit or media toolkit. Sorry, we don’t always make life easy… in PR, there’s often more than one word or phrase to describe the same thing. Regardless

What is PR?

Ab Fab, What is PR, PR tips

I have talked about this before, but “What is it that you actually do?” is one of the most common questions I get asked. Unfortunately, it isn’t all Ab Fab champagne-filled days… there’s a lot of hard work involved, but I genuinely think it is one of the most rewarding jobs out there. Working with a business owner on their dream, their passion, the thing that keeps them awake at night, and landing an epic piece of coverage that tells their story perfectly, is one of the best feelings in the world. Even now, after 12 years working in PR,