Top tier media commentary for a HealthTech founder
77
pieces of coverage
> 345M
reach
4
podcast appearances
6
investor introductions
Meet Mari-Carmen …
Mari-Carmen Sanchez-Morris is a Warwick-based entrepreneur behind the forward-thinking app FIT MAMA: the all-star app for mums on their journey through motherhood, wellness and health.
On a mission to empower mums when it comes to their own body and mind, Mari-Carmen wanted to expand the reach and awareness of FIT MAMA, to increase users of the app. Thanks to Innovate UK, the UK’s national innovation agency supporting revolutionising businesses in all sectors, Mari-Carmen was ready to reshape the landscape for mums seeking to invest in their fitness, offering a one-stop space full of trusted, expert advice and guidance.
Our PR objectives were to:
- Build Mari-Carmen’s industry credibility, with a blend of reactive news commentary and thought leadership.
- Develop creative, engaging, and newsworthy ideas that drive brand awareness, keeping her 1,000-user target in mind, leveraging both ongoing PR opportunities and strategic mini-campaigns.
- Support her growth strategy through stakeholder mapping: tapping into our existing networks of funders, founders, ecosystem, and support.
THE RESULTS
Working with Mari-Carmen and her team, we mapped key target contacts and titles, to build mutually beneficial relationships on behalf of FIT MAMA. These included tech and retail stakeholders, as well as journalists from Netmums, Metro, Marie Claire, PA Media and HELLO!, covering both print and online media.
Our work for Mari-Carmen has – to date – resulted in over 75 pieces of coverage with a total impression exceeding 345 million. Alongside this, we have also secured several podcast recordings across motherhood, women’s health and business as well as obtaining her top 10 spot in TechRound’s ParentTech23.
What’s more, our little black book of investors has been opened wide for Mari-Carmen as she continues her fundraising. So far, we’ve facilitated introductions to six different angels and investor networks, helping her to reach her raise total.
THE IMPACT
I have been working with EAST VILLAGE. since March 2024 and have been so impressed: the best investment to date. I have been featured in many well known publications, as well as on TV and podcasts.What has been super helpful is how quick the team are to write up responses; when I have worked with previous PR agencies it has been so much admin and writing. EAST VILLAGE. has been quick to learn what our business values and value proposition are, meaning they can pitch super quick without needing too much from me. Communication has been superb: every Friday I have received a weekly low down of what’s been pitched, what’s been achieved and the plan of action. It’s been a great investment, which I will be continuing for the foreseeable future.”
Mari-Carmen Sanchez-Morris, Founder, FIT MAMA
Want to see what we can do for you?
Get in touch today and power up your PR and marketing!