
Securing share of voice and expert profile opportunities for female health nutritionist
Meet Kayla…
Kayla Daniels is the founder of Kayla’s Nutrition, using her credentials as a Registered Nutritional Therapist (DipCNM) and certified LifeCode Gx Practitioner to help improve people’s lives through food. A specialist in women’s health – particularly gut, brain and hormonal health – Kayla’s personal journey into nutrition began as a way to manage her own health struggles with psoriasis, IBS, and low energy. In 2022, after discovering the benefits of nutrition and following the birth of her third child, she retrained as a nutritional therapist and started her business.
With a loyal online following and clients that proved her methodology works, Kayla wanted to take her approach to the masses. Looking to carve out a space in the women’s health world to share how the foods we eat and the minerals we miss are contributing to health factors like fatigue, skin issues, gut concerns, and mental health, Kayla turned to EAST VILLAGE. to translate her message from one that resonated with her clients to one that landed beyond.
Over the course of an eight-week campaign, we were instructed to:
- Act as the day-to-day press office, managing proactive and reactive opportunities
- Write and pitch expert commentary on behalf of Kayla
- Establish Kayla as a leading voice in topics around nutrition, as well as wider health
THE RESULTS
With a clear goal to elevate Kayla’s media presence by securing coverage in top-tier health, wellness, and lifestyle publications, we positioned her as an expert voice, providing commentary on trending topics in gut health, brain health, and hormonal balance.
Despite only working with Kayla for two months, we successfully positioned her as a leading expert in this field and achieved coverage across major UK publications including: Mail Online, Stylist, New York Post, i Paper, and Netmums and Yahoo.
In the time we worked together, the coverage we secured had a total reach of over 195.2million, and an AVE of £3.7million.
THE IMPACT
EAST VILLAGE. was amazing. They listened to what I wanted to get out of our time together and were so supportive in the process. The team are approachable and caring and felt that they were really invested in me to succeed and get seen for my expertise. I will absolutely work with them again!!”
Kayla Daniels, Founder, Kayla’s Nutrition

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