CASE STUDY: SUPPORTING EF MEDISPA WITH PR & SOCIAL MEDIA
As a team that loves to look as good as it feels, EAST VILLAGE. can often be found fantasising about a much-needed spa-break and researching (read: buying) the latest tech-backed skin products. Big on a beauty brand that’s rooted in science as much as it is aesthetics, we were approached by the country’s leading therapy experts, EF MEDISPA, to help launch both its Birmingham and Bristol clinics.
Having earned its name as the spa of the stars in London, EF MEDISPA was eager to bring the same award-winning beauty treatments it had become famous for to the Midlands and the South West.
Keen to build brand awareness, as well as a strong customer base in its two new locations, EF MEDISPA looked to EAST VILLAGE. for PR services, event support, social media management, affiliate engagement, and influencer marketing.
The aim was not only to highlight this new and welcome addition to the Birmingham and Bristol aesthetics scene, but to equally demonstrate the brand’s experience in the sector, quickly establishing it as the leading expert in cutting-edge tech-led beauty treatments.
We were instructed to support the Birmingham-branch of EF MEDISPA in Edgbaston first, assisting with running a launch event, and all surrounding PR activity around this. Priding ourselves in always going above and beyond to generate the most engagement as possible, we set to work on a campaign that included working with key press contacts and influencers, offering them reviews and visit to drive media engagement.
What’s more, we were keen to start and subsequently grow the EF MEDISPA Edgbaston social media channels, using them as a way of demonstrating the products, procedures, and professionalism of the EF MEDISPA Edgbaston team. This included the full suite of social media support; from content and copy creation, and videography, through to community management and ad campaigns.
Following the success of the launch activity for Birmingham, we were recommended to the Bristol EF MEDISPA team to grow its reputation in the city, following its launch three months prior. Not only did this involve re-introducing and engaging South West press and bloggers, offering tailored treatment plans and product reviews; it also saw us cement affiliate partnerships with complementary luxury restaurants, hotels, beauticians and wedding venues in the area.
We worked closely with the central team in London to ensure that the Birmingham and Bristol clinics were operating in synergy with the wider brand. This included tapping into the reputation of the clinic across the industry and showcasing its innovative services, through to finding regional brand and influencer collabs to expand the clinic’s local footprints.
Helping EF MEDISPA to get under the skin of its two new hometowns yielded impressive results across press coverage, influencer engagement, social media reach, and partnerships alike.
By working with both local press in each area, as well as a selection of bloggers and influencers, we were able to offer 20 personalised treatment plans to influencers, resulting in the brand being listed in publications including the Express & Star, Live 24 Seven, Birmingham Living, Dluxe Magazine, Business Desk, Midlands Business News, Business Birmingham, Wild & Grizzly and Bristol Property Live. This, combined with press releases and feature opportunity secured a reach of over 500,000 for the Edgbaston and Bristol clinics.
Furthermore, as per the initial aims, we also created a loyal local customer base for the Edgbaston clinic on social media, achieving an organic reach of circa 10,000 monthly in the launch period. This also drove sign-ups to the clinic’s marketing database, which we created copy and assets for monthly, to further encourage brand loyalty for the medispa.