Building traction for the launch of the world’s first period detection product for the blind
55.6
impressions
7
founder profiles
£1M
AVE
3
award shortlistings
Meet Muna…
Muna Daud, a visionary innovator, is the driving force behind FlowSense, a groundbreaking period detection device that empowers visually impaired women to take control of their menstrual health.
With FlowSense’s launch on the horizon and the product in testing, we were tasked to secure media coverage that not only introduced the product to the market but also ensured FlowSense owned its narrative from day one.
We were also instructed to proactively pitch case studies, data led insights and thought leadership about the need for inclusive innovation in FemTech, as well as gain recognition for Muna as a founder to grow her profile as a FemTech ‘bright spark’.
THE RESULTS
From day one, we set to pitching Muna in all the must-see titles, gaining traction as a voice in FemTech and a pioneering visionary working to make menstruation experiences more equitable. Through founder profiling to raise Muna’s reputation and ensure current – and future – stakeholders knew exactly who she is; to award submissions and influencer engagement to grow credibility: we worked with Muna and her tight-knit team to identify opportunities and spring into action to secure them.
In just six months, we have secured top-tier coverage across major publications including Huffington Post, Stylist, Maddyness, Country and Town House, Startups Magazine, TechRound and the BBC.
To date, this has resulted in 55.6 million PR reach, seven founder profile pieces, and three award shortlistings.
THE IMPACT
Working with EAST VILLAGE. for our six-month PR campaign was nothing short of remarkable. As the founder of FlowSense, I felt genuinely supported – like gaining a true extension of our team. From securing incredible media opportunities to refining our brand and founder storytelling, they went above and beyond at every stage. Their commitment, honesty, and relentless drive to see us succeed made the experience both professional and deeply personal. They don’t just meet deliverables – they champion your vision, challenge you to aim higher, and show up with fresh ideas, even if it means going the extra mile. Dedicated, heartwarming, and consistently brilliant – EAST VILLAGE. is the kind of partner every founder dreams of!”
Muna Daud, Founder at FlowSense
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