A Birmingham-based aquarium design and installation company has been recognised amongst the world’s leading talent in this year’s SBID Product Design Awards 2020. ViDERE will go head-to-head with global designers in two categories and is calling upon local supporters to take part in the public vote, which closes on 30 September. 

ViDERE – which creates fish tanks, bespoke aquariums and interior features – focuses on improving how people feel by connecting them with nature, both in the home and at work. The business has been shortlisted in the ‘Office Aquarium’ category for its installation at Birmingham-based digital agency Lightbox. As part of their move to a converted Victorian foundry in the Jewellery Quarter, ViDERE installed an aquarium in the centre of the office, helping employees benefit from the biophilic calming effects of a tank. 

In addition, ViDERE is also shortlisted in the ‘Cabinet & Joinery’ category for a 2.8 metre long saltwater installation at a Hertfordshire home. Aimed to create a striking first impression, the display tank was designed with a specialist ecosystem full of vibrant colours to bring the ground floor open-plan living space to life. 

Considered as one of the most prestigious accolades in interior design and respected by the industry at large, success in SBID’s GOLD-rated awards programme is achieved purely for design, innovation and functionality of the entries. The finalists in each category demonstrate the highest standards of design excellence for interior products within their field, spanning the commercial and residential design sectors.

Consistent in its quest to recognise, reward and celebrate global interior design, this year’s SBID Awards has been the most globally represented edition to date; receiving entries from 49 countries around the world. Each entry undergoes an exhaustive two-tier judging process, where leading industry professionals evaluate essential elements such as compliance with the brief, budget, health & safety and fit-for-purpose design. ViDERE’s projects were shortlisted by this year’s revered international jury for both its technical standards and creative delivery.  

The Judges decisions are finalised by the third and final stage of judging, where the public are invited to vote for their favourite projects at Accounting for an influential 30% of the results, the public and ultimate end-users of design have the final say in which products have what it takes to take home a prestigious SBID Award. With previous years seeing an astounding 225,000 unique voters, the voting will close on Wednesday 30 September at 5pm and ViDERE is calling upon the Birmimngham community to take part in the vote to help boost its chances of bringing the gongs home.

Founder and CEO of SBID, Dr Vanessa Brady OBE says: “Business has been disrupted for many during the pandemic, but I’m pleased to confirm that the interior design practice has remained relatively steady. The SBID Awards received submissions from more countries this year than in any other year, demonstrating the strength of SBID and the industry as a whole. We are thrilled to be the award that industry professionals want to win and for that, we are particularly proud and honoured, as an interior design body for trading standards, to continue showcasing the world’s best interior and product designs during these difficult days.”

The winning entry in each category will be announced on Friday 23 October and be awarded with a bespoke trophy as this year’s prestigious SBID Awards Winners. An Overall Winner will also be awarded for the product that scored highest overall from both the judges shortlists and public votes combined.

Visit for more information and to vote for ViDERE in both categories. 

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