Birmingham-based eCommerce experts, Cake, is celebrating a host of new client wins within the retail sector this month. Joining its portfolio of ambitious start-up brands is GoThrift, Cyberjammies and SIXTHSAINT – the agency’s latest partnerships will see Cake further diversifying and strengthening its portfolio of eCommerce clients across the UK. 

The new client wins follow a momentous 12 months for the digital agency, which saw its team double in size. With over 17 years of experience growing online stores, Cake offers experience and expertise to a new generation of entrepreneurs looking to build their brand online. Cake is confident its innovative eCommerce and digital campaigns will support its clients’ ambitious plans for 2022 and beyond.

Commenting on the new client-wins, Kirstie Smith – Marketing Director at Cake – says:

“We’re delighted to welcome our four new clients: their drive to lead each of their respective industries to deliver value to customers is incredibly admirable and closely aligns with our ethos and expertise at Cake. As a company founded by retailers for retailers, I am tremendously confident that we will be able to return remarkable results for both brands; our team will stop at nothing to help their businesses grow.” 

Tasked with designing a new website and developing a new branding strategy for vintage specialists, GoThrift, the team are also supporting SIXTHSAINT – a men’s jewellery brand renowned for its signature style and attitude captured within every piece – with its 2022 marketing campaigns.

Completing the trio of fashion retailers, Cyberjammies is an online retailer of premium nightwear: sold in over 250 stores internationally, the online retailer is also working with Cake on a website overhaul as part of its growth strategy for 2022.

“Our drive to help other ambitious online businesses to cut through the competition and enjoy a larger slice of the online market truly knows no bounds. We can’t wait to continue growing throughout 2022: last year was a record-breaking one for the team, and we can’t wait to solidify our reputation as one of the Midlands’ fastest-growing digital agencies within the e-commerce sector!” added Kirstie.

Founded in 2017 by Managing Director Chris Thomas, Cake is a multi-award winning digital agency based in Birmingham’s Jewellery Quarter that helps companies perfect their e-commerce proposition and digital strategy. Most recently, Cake has been announced as a finalist in the West Midland’s division of the 2022 FSB Awards in the ‘High Growth Business of the Year’ category.

To find out more about Cake and the services it offers, visit:

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