A Birmingham-based eCommerce agency has joined the most recent cohort of agencies to receive Shopify Plus certification. Cake Agency is among the latest businesses to be included in the Partner Program, which is a curated and vetted list of industry leading technology and service partners across a wide variety of disciplines. 

Founded in 2017 by CEO Chris Thomas, Cake is an agency founded by retailers to support retailers. As an eCommerce consultancy, it’s the only agency offering a holistic approach to branding, strategy, design, development and marketing for eCommerce brands. Helping businesses understand their online proposition and their future potential, Cake has built over 50 Shopify eCommerce websites for businesses to date including brands such as P&Co, it Luggage, &Sons and Cyberjammies.

With recent milestones such as the successful launch of its industry-first retail management software – Gross Demand Plan™ – and the promotion of Kirstie Smith from Marketing Director to Agency Director, this accreditation is the latest achievement for the fast-growing business.

Commenting on its new accreditation, Agency Director – Kirstie Smith – says:

“We’re absolutely delighted to be part of the latest cohort of Shopify Plus Partners; as one of the few female-led agencies within this group, this is a huge achievement for the team and we couldn’t be prouder!

“With decades of experience in brand, retail and marketing across the business, our diligent approach provides clients with the breadth and depth of expertise to drive forward their growth and goals and we can’t wait to take this to the next level.”

Shopify Plus is the fastest growing eCommerce platform worldwide that allows brands of all shapes and sizes to scale up their business through numerous integrations and apps. 

Following its Shopify Plus Partner accreditation, Cake will work alongside Shopify Plus merchants to create additional capabilities and services that address the unique complexities of high-growth, high-volume merchant to further enabling their growth.

Cake’s Creative Director, Luther Spicer added:

“As a diverse team of designers and developers, we work closely with our clients as an extension of their team to help them navigate the ever-changing eCommerce industry through innovative, performance-led solutions.  

“Channelling a human-centred approach, we put the customer at the heart of every journey we create and are confident that this Shopify Plus certification will only help to elevate the quality of our work and provide additional value for our clients moving forwards.”

Having recently celebrated its fifth anniversary, Cake is an award-winning agency based in Birmingham’s Jewellery Quarter. Helping other companies to perfect their eCommerce proposition and digital strategy, the agency provides clients with insights, advice and tactical support to grow and elevate their brand online by perfecting their digital strategy. 

To find out more about Cake, visit:

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