Planning your PR calendar 2021 – when to pitch to media

PR calendar, PR planning, long lead, short lead

If you’re planning your PR calendar for 2021, I have a bit of bad news for you… you might be up to six months too late. Sorry to be a party pooper, but I don’t make the rules. The media does. I’m always really keen to labour the point that PR isn’t a quick win but, instead, something that you have to invest time into. There are those wonderful moments when a story just happens to land with the right journalist at the right time, or when you suddenly go viral and get more press coverage than you bargained for.


Standing Tall, Charity PR

A Birmingham-based charity, which launched in October, has already confirmed three job roles to help rough sleepers off the streets and into full-time employment. Standing Tall has secured M. Lambe Construction, Norton’s and Soho Road Business Improvement District as its first employer partners for the new year. These three vacancies have been created in partnership with the organisations and will be given to three individuals experiencing homelessness, who will be supported by the charity. Their salary will be covered by Standing Tall for the first three months, funded by public and private donations, with the hope that each organisation will


Tabor House, Derek Clarke, Charity PR

Digbeth-based accommodation project, Tabor House, has welcomed a new Outreach Worker to the team to help more of the city’s rough sleepers off the streets. Joining from national charity, Shelter, Derek Clarke has already supported over 30 of the city’s homeless community since taking up the role.  This brand-new position at Tabor House, which is run by iShelter in partnership with Father Hudson’s Care, sees Derek building relationships with people who are homeless and at risk of homelessness across Birmingham. Through daily visits to those rough sleeping and in temporary accommodation, his role is to identify their priority needs and

Property PR Case Study: Centrick

Property PR, Centrick

If there’s one thing EAST VILLAGE. loves, it’s an independent business that has the determination and dedication to challenge the big players – after all, we like to think that we are one of them ourselves! It’s these values that make our property PR partnership with Centrick such a fruitful one. EAST VILLAGE. was initially instructed to lead and deliver Centrick’s property PR; to get its work, team, and expertise more widely recognised across the region and property trade media. Less than 12 months after starting together, Centrick then tasked EAST VILLAGE. with replicating the same success on its social

Diversity In PR – The Race Is On

Diversity in PR

The issue of diversity in PR isn’t a new one – if we’re really, honest, the PR industry is built on stereotypes and it’s something that often works in our favour. PR professionals spend every day making assumptions about people and their habits, to help clients sell their products and services to them. However, when this becomes dangerous is when diversity doesn’t reach the top or the incoming talent pool. That’s not to say there aren’t incredibly talented and passionate people who thrive in the PR industry… there just aren’t enough of them when you look at the population of

How to pitch to product pages

Pitch to product pages, PR tips

Getting a product featured in a newspaper, magazine or online is a great way to raise brand awareness and drive traffic to your website and social media channels. Whether it’s a regular product page, such as Stylist’s The Style List, or a listicle – eg. this season’s must-have trench coats – this kind of coverage can provide a real boost to your PR efforts. So how do you pitch to product pages? Whilst there’s no guaranteed formula for success, here are a few tips to get you ahead with your product launch PR plans…  Know your audience This might seem obvious

How to pitch yourself as an expert

Small Business PR, Tara Tomes, BYPY Awards

Not in all cases, but whether you’re running a large or small business PR campaign, it’s worth considering whether pitching yourself as an expert will help drive sales. If you’re a service-based business – a PR agency or coach, for example – building your personal brand is essential, but even if you have a product-bases business, we all know that ‘people buy from people’ so showcasing the person behind the brand can be a real strength.  Social media plays a huge part in this and you’ll see more and more small business owners “showing up” on their Instagram profiles, with