How to pitch to product pages

Pitch to product pages, PR tips

Getting a product featured in a newspaper, magazine or online is a great way to raise brand awareness and drive traffic to your website and social media channels. Whether it’s a regular product page, such as Stylist’s The Style List, or a listicle – eg. this season’s must-have trench coats – this kind of coverage can provide a real boost to your PR efforts. So how do you successfully pitch to a journalist? Whilst there’s no guaranteed formula for success, here are a few tips to get you ahead…  Know your audience This might seem obvious but when you have a

How to pitch yourself as an expert

Tara Tomes, BYPY Awards

Not in all cases, but when you run a business it’s worth considering whether pitching yourself as an expert will help drive sales. If you’re a service-based business – a PR agency or coach, for example – building your personal brand is essential, but even if you have a product-bases business, we all know that ‘people buy from people’ so showcasing the person behind the brand can be a real strength.  Social media plays a huge part in this and you’ll see more and more business owners “showing up” on their Instagram profiles, with behind-the-scenes content and talking stories. Get

How to nail your press pack

Press pack

As Benjamin Franklin once said” “By failing to prepare you are preparing to fail,” and you’ll have spotted this theme running throughout our advice. Whatever stage your business or brand is at, you can’t just go out there with your social media, PR strategy or marketing activity without getting your ducks in a row first.  One of the best ways to do this is a press pack – aka a press kit, media kit or media toolkit. Sorry, we don’t always make life easy… in PR, there’s often more than one word or phrase to describe the same thing. Regardless

What is PR?

Ab Fab, What is PR, PR tips

I have talked about this before, but “What is it that you actually do?” is one of the most common questions I get asked. Unfortunately, it isn’t all Ab Fab champagne-filled days… there’s a lot of hard work involved, but I genuinely think it is one of the most rewarding jobs out there. Working with a business owner on their dream, their passion, the thing that keeps them awake at night, and landing an epic piece of coverage that tells their story perfectly, is one of the best feelings in the world. Even now, after 12 years working in PR,

The future has to be flexible

Flexible working

A few days before lockdown, I sent TeamEV home to work, not knowing when we’d be back in the office together again. As I write this, five months on, we’ve still not returned and here’s the shocker… we’re not actually planning to. I KNOW!  We’re leaving our wonderful Colmore Row office to embrace the next few months (maybe years) with the flexibility it needs. Now, the timing of our office lease being up did force a decision – and may have ended in a different result otherwise – but I think now is as good a time as any to

Case Study: Ian Macleod Distillers

Edinburgh Gin

Ian Macleod Distillers is a leading Scottish distiller; an independent business that creates some of the best-known whisky, gin and vodka brands in the UK. The family-run business is behind the likes of Glengoyne, Tamdhu, Edinburgh Gin and Smokehead, to name a few, and is also the UK distributor for Atlantico Rum.  We were introduced to their national account manager, responsible for building the profile of each of the key brands and securing new stockists across the Midlands, and were brought on board to support with regional PR and marketing.  The Ask. Having already built a solid customer base in

Case Study: Coventry BID

Coventry BID light switch on

As a team that has not only a passion for Birmingham, but the Midlands as a whole, TeamEV were thrilled when Coventry BID approached us to take the lead on their marketing and events strategy, working alongside their long-standing PR agency, to promote both the city and the incredible businesses within the area.  This recommendation came on the back of our existing PR, marketing and events support for Lower Precinct, a shopping centre based in Coventry.  The Ask. As Coventry BID welcomed Trish Willetts as its new BID Director, there was a huge opportunity for the city centre to raise

Case Study: Great Western Arcade

As self-confessed shopaholics, the retail sector in Birmingham is one that EAST VILLAGE. knows well. However, while we know the High Street and every shopping centre like the back of our hand, the one that has always captured our heart is the beautiful Grade-II listed Great Western Arcade. Our very own MD, Tara Tomes, started her very first Saturday job there when she worked for SIMS Footwear so it’s a long-time love affair.  EAST VILLAGE. was instructed to deliver PR, marketing, and social media support for Great Western Arcade, to help it navigate a crucial transition. With #TeamEV.’s help and guidance,

A-Z of PR: Get to know the basics of a great PR strategy

A-Z of PR, PR tips

“What is it that you actually do?” is a question that I’ve pretty much had throughout my career. I get it; most people see us drinking free champagne at events, getting tonnes of freebies from clients, and when there are late nights, we take flatlays of strategically placed Dominos and beer. It hardly seems like a difficult career, but I promise you, there’s a lot of late nights, stressful moments and temper tantrums behind the Instagram Stories… and that’s just clients! I joke. Kind of.  PR can seem like a minefield if you have no idea what it actually means. Its name,

The most effective way to work with influencers

Influencer marketing

Want to reach out to an influencer but not sure where to start? Still trying to figure out what your ‘ask’ is and how to approach them? Not sure what it costs, if anything at all?  Whether you’re a small business owner looking to build your brand; a marketer trying to reach new customers; or managing social media accounts and working on engagement; it’s likely that your ‘to do’ list includes influencer marketing. Devising an influencer strategy, no matter how big or small, can be the key to success but as it’s still a relatively new element of the Marketing Mix,