EV Loves… Insta-worthy offices

EAST VILLAGE PR office

It’s safe to say that the last few months has had us all talking about offices; being in the office, not being in the office, missing the office, the future of the office… the pandemic firmly has #office as a trending topic.  Just before lockdown, and still today, we shut the doors to our wonderful Colmore BID haven to work from home, and a couple of visits back to feed the fish always get me reminiscing about the daily grind that we once took for granted. We’ve always be so proud of our office; the signature blackboard walls, Pinterest-inspired décor

Case Study: EF MEDISPA

As a team that loves to look as good as it feels, EAST VILLAGE. can often be found fantasising about a much-needed spa-break and researching (read: buying) the latest tech-backed skin products. Big on a beauty brand that’s rooted in science as much as it is aesthetics, we were approached by the country’s leading therapy experts, EF MEDISPA, to help launch both its Birmingham and Bristol clinics. THE ASK. Having earned its name as the spa of the stars in London, EF MEDISPA was eager to bring the same award-winning beauty treatments it had become famous for to the Midlands and the South

Case Study: Midlands Fashion Awards

For almost 30 years, Graduate Fashion Week has been at the heart of the UK’s fashion industry; helping to provide a showcase for emerging designers and seeking out the “next big thing”. Proud of our Birmingham heritage and passionate that talent lies beyond the M25, we were excited to be brought on board by Midlands Fashion Awards for two consecutive years, to manage the PR for the event and showcase the designer-maker talent taking part.  Founded by Jenny Eason over 13 years ago, the annual event has now established itself as the leading platform for “discovering, encouraging, promoting and increasing

Case Study: SIFA Survive’s Big Brummie Camp Out

SIFA Fireside, SIFASurvives, Big Brummie Camp Out

TeamEV has always been passionate about helping the local community and, in particular, homeless charities. Tara and Hattie co-founded Let’s Feed Brum, which is now a registered charity that supplies food, drink, essential supplies and friendship to those living on the streets. Working with cafes, restaurants, street food operators and event venues, Let’s Feed Brum aims to reduce food waste whilst also helping Birmingham’s every-growing homeless community by signposting key services. Added to this, Tara also sits on the management board for iShelter, which runs Birmingham’s only permanent night shelter, Tabor House.  Having supported another fantastic homeless charity, SIFA Fireside,

EAST VILLAGE. launches new small business initiative

Small business PR, Small business social media, Small business support, marketing advice, PR tips, PR templates

An exciting week in the life of a Birmingham PR agency… we’ve launched a new service for small businesses; offering a portal of free downloads, as well as tailored PR and social media packages.  Pocket Sized PR launched this week with a dedicated page on our website where we share PR and social media best practice, jargon-free step-by-step guides, and templates for press releases, marketing plans and more.  In addition to the suite of downloads, Pocket Sized PR also offers three packages for PR and social media support, tailored to small business budgets. The ‘Getting Started’ packages provide one-off support to help brands

How to pitch to journalists

PR tips, PR templates, pitching to journalists

Once you’ve written a press release that you’re confident is newsworthy and interesting (see our guide to writing a great press release for inspiration and also download our press release template) it’s time to send it out and land that all-important coverage.  The first thing to note here is that even if you have the most exciting news to share, it isn’t guaranteed to get picked up. Journalists are busy people, and chances are that they’ve always got an extensive to-do list from the editor, along with an ever-growing inbox of people looking to get their stories covered. This is why it’s key

How to write a press release

Press release template, How to write a press release, Guide to writing a press release

The humble press release… often considered the ‘bread and butter’ of the PR world, but a skill that shouldn’t be taken for granted.  The press release will often be your first interaction with a journalist, so it’s a pretty important set of words, and getting it right is crucial. It’s part of ‘PR 101’ – the first thing that’s taught to every member of EAST VILLAGE. when they join the team, and something that has helped us land thousands of pieces of media coverage over the years. From national newspapers and weekend supplements, to glossy magazines, trade publications, blog posts,

Case Study: blow LTD

blow LTD, Beauty PR, Beauty PR Birmingham, influencer marketing

Every good PR prides themselves on their “little black book,” and gone are the days that this meant just having a direct line to top journalists, now the value of working with an agency is who they can introduce you to beyond the media. From bloggers and influencers, to organisations to launch partnerships with, working with EAST VILLAGE. means that we look at how to get you to your target customers through collaboration and affiliate activity too.  As a team of self-confessed cosmetics-lovers, driven by convenience, we were excited to be appointed by a new on-demand beauty app to help

EV. Insight – The pressure of being “productive” during lockdown

EV.Insight, EAST VILLAGE., East Village PR

Musings on the pressures of lockdown – are we falling into the same “highlights reel” trap?  I have spent the past few weeks talking about some of the positive outcomes that we’ll, hopefully, see post-lockdown. It’s a tough gig; there’s no doubting that there will be (and has been) so much heartache and loss but seeing this as a “reset” on some of our misgivings seems the most logical way to find a reason behind all of this.  I’ve presented webinars talking about how we can find opportunity in the, dare I say it, “new normal” and a change in

Case Study: SkinHQ

Skin HQ, beauty PR

If there’s one thing that TeamEV loves, it’s planning a launch event… even more so when it’s here in our own city. Over the past few years, we’ve brought celebrity skincare clinic, EF MEDISPA, to Edgbaston; helped yogahaven celebrate its 10th anniversary in the Jewellery Quarter, and launched BoConcept, Castle Fine Art and The Wedding Club in the Mailbox. We’ve also supported Ralph Lauren with its flagship Bicester store opening and delivered a host of launch parties for famous F&B brands like Be At One, Las Iguanas and Revolucion de Cuba. As self-confessed beauty addicts – spending way too much time browsing Selfridges third floor concessions and ordering next-day-delivery from Cult Beauty – we were excited