EV Insight: 7 steps to strengthening team culture and engagement

At the start of last year, I made the scary decision that every small business owner eventually makes: to step away from the day-to-day and solely “run” the business. I set up EAST VILLAGE. because I’ve always loved PR and events, so moving away from delivering that was a big step for me. Thankfully, I have a team of incredible people who are just as passionate about delivering amazing campaigns and landing press coverage as I am, so I have no fear whatsoever about that side of things! Little did I know when I made the decision and finally took

Case Study: LIVING FOR THE WEEKEND

Bartender pouring a cocktail during Birmingham Cocktail Festival

After a successful first festival back in 2015, Living For The Weekend was looking for a dynamic event PR specialist to deliver a targeted marketing strategy that could take Birmingham Cocktail Weekend up a gear. With an ethos entirely centred around getting people to venture further than their local, the festival encourages wristband-wearers to explore what the second city’s thriving hospitality scene has to offer. As some of Brum’s biggest cheerleaders and cocktail connoisseurs, #TeamEV couldn’t wait to get to work to deliver some stellar festival PR support! THE ASK. Ready to drive Birmingham Cocktail Weekend forward for its second

Ethical recruitment start-up, 70/30 Club, is just the job for struggling charities

70/30 Club

A brand new recruitment agency has launched in the West Midlands with the ambition of making the industry a more community-conscious one. 70/30 Club is leading the way in ethical recruitment, committing 70% of its profits to local charities every year, whilst delivering talent acquisition for a range of organisations. Founded by Dave Payne and Paul Silvester, who have over 30 years’ experience in business, 70/30 Club aims to divert a small portion of the £35 billion recruitment industry to good causes. Born during lockdown, the recruitment agency wants to accelerate a shift towards more purposeful business in what they

Case Study: IT’S OKAY… MENTAL HEALTH CAMPAIGN

mental health support in Birmingham

Having worked with Living Well UK – the region’s largest consortium of mental health support charities – since the close of 2019, EAST VILLAGE. has seen first-hand the incredible work of the Third Sector in stepping up to the challenge to relieve the pressure on the NHS services. We have helped raise awareness of mental health support in Birmingham and promote the services available. If Lockdown One, Two, and Three (here’s hoping we just have to stop there…) have taught us anything, it’s never been more important to look after our health – both physical and mental. Latest studies have

Case Study: LIVING WELL UK

Mental health support, Living Well UK, Living Well Consortium

At EAST VILLAGE., we’re strong believers in the importance of prioritising wellbeing and removing the stigma of asking for help… so much so, that we’ve baked mental health support in to our TeamEV Charter. We are a team that takes the mental health – both of ourselves and others – seriously, and with stats showing that one in four of us will experience some kind of mental health problem each year, there has never been a more pressing time for others to follow suit. We’ve long been vocal advocates for the need for timely and accessible mental health support to

Case Study: HOTEL DU VIN & MALMAISON HOTELS

Hospitality PR, Malmaison, EAST VILLAGE PR

At EAST VILLAGE., hospitality PR is something that we are all very passionate about; from regional launch parties to national PR campaigns, the world of food, drink and great service gets us excited! The fast-paced and sales-driven environment is something that #TeamEV thrives on, so when Malmaison Birmingham first appointed us to work with them just a few months after EAST VILLAGE., launched, we couldn’t wait to jump right in with our hospitality PR expertise. We pulled out all of the stops and made this Frasers Hospitality property the one-stop destination for tourists and corporates alike; reminding the city of

Case Study: MAGICAL LANTERN FESTIVAL

Event PR, Magical Lantern Festival

Following its first successful event in London, Weli Creative decided to bring the Magical Lantern Festival to Birmingham and sought an event PR specialist to deliver a campaign. Bringing a fusion of art, heritage and culture with giant Christmas themed lanterns, we could not wait to take our event PR expertise to the next level and help spread the word about this wonderful event taking place for the first time at Birmingham Botanical Gardens. After helping the team successfully light up the Midlands in 2016, the team then returned with Magical Lantern Festival again in 2018, where they asked #TeamEV.

Case Study: CHOICE CBD

Health PR, CHOICE CBD

We’re passionate about working with small businesses and start-ups with a purpose, and we were appointed as health PR experts to deliver strategic communications for CHOICE CBD last year. Recent reports have indicated that over six million adults have tried CBD products in an attempt to live a happier and healthier lifestyle. With last year’s lockdown firmly highlighting the importance of prioritising your health and wellbeing, CHOICE CBD was perfectly poised to launch its e-commerce store offering premium products that are 100% organic, vegan and cruelty-free. THE ASK. With years of experience delivering health PR campaigns, we were onboarded by the CHOICE

We’ve re-launched our Grow Your Own careers programme

marketing internships, Grow Your Own, EAST VILLAGE PR

EAST VILLAGE. has strengthened its commitment to driving diversity in PR with a newly revamped careers programme to boost its PR and marketing internships. Partnering with leading independent training provider, Creative Alliance, our ‘Grow Your Own’ scheme will create new jobs for young unemployed people, ensure paid internships are offered to students, and see its team of professionals work alongside schools and careers advisers. With a recent survey showing that the UK PR industry is lacking in diversity, made up of 91% white people, alongside the national unemployment rate reaching 5% in November 2020, PR and marketing internships for young

The PA Way launches industry-leading app for assistants

The PA Way

The UK’s fastest growing network for assistants has launched an industry-leading app to connect, empower and reward its members. The PA Way has built on its award-winning membership platform with the ambition of providing a one-stop-shop for administrative professionals across the world. The PA Way app launches this month to be placed at the gold fingertips of PAs, EAs, VAs and office admins; helping them to make more informed buying decisions. Through a range of affiliated and approved partners, users will be able to tap into a personal concierge service to aid everything from meetings and team building, to gifting