EV Loves… Glossier

Glossier, EV Loves

As a team of storytellers, TeamEV can’t help but admire brands who tell their stories well. In the latest ‘EV Loves…’ Holly shares why Glossier is one of her favourite examples of brand identity and customer engagement. Few brands have successfully established a cult-like following and an instantly recognisable brand in such a short timeframe like Glossier has. Emerging in 2014, Glossier’s rise to notoriety was perfectly timed with the meteoric rise of Instagram and social media marketing. As founder of beauty blog Into The Gloss, which she began in 2010, CEO Emily Weiss’ own personal experience of influencer advertising and

EV Loves… intern, Merin

EVLoves, EV Grow Your Own, Merin Thankachan

The Masters phase is awkward – you’ve (almost) grown out of student life but you’re not termed a young professional just quite yet. I’m currently doing an MA in Public Relations at BCU and although I can’t say I was born with an innate passion for PR, working in the media industry – broadly speaking – has been of interest to me since high school. After an opportunity to interview Tara for a university assignment, I jumped at the chance to do a two-week placement at EAST VILLAGE.  During my time at EV, I learnt about some of the basics

EV Insight… Managing your mental health during lockdown

Covid-19, Coronavirus, Mental health, EV Insight

By Becky Weaver Right now, it’s hard to predict where we’ll be in three weeks’ time. As I’m typing this from my makeshift office in my parents’ home in Shropshire, the UK – and the world – is slowly coming to a standstill.  None of us saw COVID-19 coming, nor did any of us believe that it would ever get to the point where we’re all restricted in how many times we can leave our homes in each day, and the sheer urgency of how many lives the virus is affecting daily. While I’m used to working for the comfort

EV Insight… Keeping comms strong in a time of crisis, and beyond

Covid-19 Comms

By Tara Tomes Well, there’s certainly no doubt that the past week has been different… unsettling, challenging and anxiety-inducing. We are living in, what has become the buzzword of Covid-19, “unprecedented” times and we have no choice but to adapt. Every business and business owner – big and small – is feeling the same level of pressure… Will we keep our clients and customers? Can I pay the team? Will my business survive this? TeamEV has spent the past week helping reassure our clients and, where we can, answer some of those questions. Our focus has been on some of the key

EV Loves… advice on staying motivated when working from home

Working from home, EAST VILLAGE PR, EV Loves

By Becky Weaver There’s no easy way to say that COVID-19 is having a huge impact on us in every possible way. Not only has it put a stop to social gatherings, forcing venues across the city to close and leaving our much-loved independents shops, bars, restaurants and entertainment venues in an extremely vulnerable position, but it’s now also heavily affecting our day-to-day lives.  Following the Government’s first press conference on Monday, COVID-19 has left a huge number of people with no choice but to work from home and introduce social distancing. As a former freelance journalist, I have no

SERVING UP EFFECTIVE COMMS DURING THE CORONAVIRUS CRISIS

Coronavirus hospitality PR, Coronavirus advice, EAST VILLAGE PR

It goes without saying that whilst the Coronavirus pandemic is an unprecedented crisis, we’re all looking for answers, nonetheless. The advice is changing daily, which means that businesses are having to adapt quickly, but when we look to our European neighbours – particularly Italy and Spain – we can anticipate some of the measures that will come into place across the UK. Public fear, hospitality venues being told to close, gatherings (small and large) being discouraged and banned… this all means the coming months will be challenging for us all.  With footfall not coming through the door, revenue will suffer,

EV Loves… intern, Amy

Amy Marshall, EV Grow Your Own, EAST VILLAGE

As part of EAST VILLAGE.’s #GrowYourOwn initiative, we welcome students into EV. HQ to give them a taste of life in PR. Here, intern Amy, talks about her experience with us… I am a final year student at Birmingham City University studying Marketing, Advertising and PR. In September 2019, I took part in a professional mentoring scheme where I was allocated a mentor based upon my course and the main areas and skills that I wanted help to improve on. I had started my PR module during this semester and found myself hooked and wanted to learn more about what

WE’RE HIRING: JOIN #TEAMEV AS OUR NEW SENIOR ACCOUNT EXECUTIVE!

The past few months has seen internal promotions, growing retainers, and awesome new business at EAST VILLAGE., which means that we’re now on the lookout for an Account Executive/Senior Account Executive to join #TeamEV. If you’ve been living and breathing the ‘PR agency life’ for the past 1-2 years and you’re ready for the next step, come and join our small, but perfectly, formed team.  Based on Colmore Row, in the heart of Birmingham, we’re an agency that’s all about team spirit; creating a culture where every member of #TeamEV helps drive the strategy and creativity of what we deliver

BIRMINGHAM AXE THROWING VENUE SET TO SMASH TARGETS IN 2020

Whistle Punks

After a triumphant year, Whistle Punks, Birmingham’s first ever axe throwing venue has announced the expansion of a fifth lane due to an accelerating high demand since opening two years ago. Located at Grange Live Gaming – a stone’s, or axe, throw away from New Street Station, Whistle Punks is bringing axe throwing to the masses as it continues to roll out across the UK.  Designed as an unforgettable experience to bring friends, peers and strangers together in city spaces by form of competitive socialising, Whistle Punks is set to meet Birmingham’s popular demand by bringing in an additional lane

BUILDING SOCIETY STRENGTHENS FOUNDATIONS OF COMMUNITY FUNDING AFTER SUCCESSFUL EIGHT YEARS

Tina Costello (Chief Executive) and Tom Crane (General Counsel and Secretary)

Coventry Building Society, with the support of the Heart of England Community Foundation, is launching a new fund providing grants of up to £10,000 to community projects in Coventry and Warwickshire. The Society has funded 125 projects across the West Midlands since its partnership with the Foundation which began in 2012.  Working with the Heart of England Community Foundation has allowed Coventry Building Society to have ownership over where and how the grant money is spent, but also allows it to tap into the charity’s wealth of experience in grant-giving across the West Midlands.  The Society’s latest fund will focus