What to pitch in March

As we move out of the winter months and the worst of ‘hard’ lockdown measures, there’s definitely a stronger sense of hope and excitement in the air as more PR opportunities centred around the prospective return to ‘normality’ are appearing via social, digital and print media channels. To help you stay on top of this shift in attitude, TeamEV’s Holly has pulled together her round-up of what to pitch this month. Not to be that person, but can you believe it’s already March?! As we approach the spring, it’s time to jump into action and stay ahead of both short-lead

Love Logs set for sustained growth after blazing start to 2021

The UK’s first plastic-free firewood retailer, Love Logs, has already doubled its signature tree-planting promise from 2020 during the first six weeks of 2021 alone. Based in the Midlands, the business – which first launched during the summer lockdown last year – is marking its six-month anniversary by planting its 4,000th tree this week. Love Logs has worked in partnership with Eden Reforestation Projects since its inception last August to deliver part of its promise, to drive positive change in and set new precedents for the firewood industry across the UK. Co-founded by Heather Emery and her partner, Paul Strachan,

ViDERE donates state-of-the-art fish tanks to boost NHS staff wellbeing

Leading aquarium design company ViDERE has donated three of its innovative fish tanks to the Queen Elizabeth Hospital as a thank you to key workers for their dedication during the pandemic. The team at the Birmingham-based business wanted to recognise the hard work of those fighting Covid on the frontline by helping reduce stress and boost wellbeing. ViDERE’s ethos is centred around the principles of “biophillia” and its approach combines natural elements with contemporary design to improve happiness in the workplace. The company specialises in state-of-the-art aquariums, incorporating all aspects of ecology into concept design, product development and project management

Free Training Programme Offers Lifeline For Covid Job Losses

Leading property training business, Your Freedom Empire, is rolling out a free initiative designed to help those who have lost their job during the Coronavirus pandemic to find work once more. The Midlands-based company has launched its ‘YFE COVID-19 Support Package’, which aims to deliver high-level mentoring to people who have been made redundant following furlough, experienced job cuts or had to leave work to care for someone who has been ill. The training will be delivered by Your Freedom Empire founders Hayley and Paul Andrews – who between them boast over two decades’ experience in investing in the UK

The Zeus Group mixes it up with the launch of ‘Just Add’ kits

Birmingham-based e-liquid manufacturer, The Zeus Group is firing up to launch a new ‘Just Add’ nicotine range, which gives customers the ability to fully control their nicotine intake. The ‘Just Add’ range is available as both a starter base kit and a value bundle, with both options enabling customers to mix their own juice and determine their ideal e-liquid blend. Retailing from as little as £14.99, the Just Add range allows customers the freedom to tailor their vaping experience to suit both their strength and flavour preferences. The Just Add Base Kit – which comprises of a 200ml 50/50 VG/PG

What to pitch in February

What should you be pitching to journalists during February? Whether you’re looking for last minute, short-lead or long-lead opportunities, it pays to stay ahead of the curve and consider key seasonal awareness dates, rising trends and reactive opportunities during these last few weeks of winter. Now that we’ve navigated through the initial wave of ‘new year, new you’ angles and annual trend forecasts that make up the majority of ops and features for January, many other important milestones are coming up within the first quarter of 2021 consider. TeamEV’s Holly has pulled out her picks to help you navigate your

Midlands businesses join forces to serve up unbeatable coffee

Industry leader, So Pure Beverage Technology, and independent vegan eatery, Land Restaurant, have come together to ensure that no matter your taste in coffee or dietary requirements, you can enjoy high quality coffee without compromising on taste or flavour. The two Midlands-based businesses have joined forces as research shows coffee drinkers choosing plant-based milk is on the rise. With So Pure’s state-of-the-art Barista Piccolo tabletop coffee machine now installed in the restaurant’s city-centre Great Western Arcade location, Land Restaurant is set to deliver an unbeatable barista experience to its customers throughout 2021 and beyond that doesn’t compromise on flavour or

Fundraising business platform makes international debut

As the first of its kind for the international Third Sector, a unique online community platform has launched this week: Fundraisrs is set to provide specialist fundraising and income generation support for charities, schools, clubs and community projects. The membership platform is the brainchild of Birmingham-based firm, Oaks Consultancy, and has been brought to fruition following local investment from partners including Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP). Making its debut this week, the online community platform aims to connect, inform, and advise those looking to bolster their organisation’s income. Fundraisrs will give members access to in-depth resources, expert-informed

New study finds Covid could be final whistle for Sport for Development sector

A report released by the leading third sector consultancy firm, Oaks Consultancy, today has revealed that the pandemic has left more than a fifth of those in the Sport for Development sector fearing for their future. The statistics collated paint a worrying picture, as both a lack of funding and ongoing lockdown legislations continue to weigh heavily on what’s in store for the industry. The latest study by Oaks Consultancy – whose headquarters are in Birmingham, the city that will play host to next year’s Commonwealth Games – has been completed in partnership with three sector leaders: Laureus Sport for

Lockdown launch of sustainable jewellery retailer offers silver lining for eco-conscious consumers

Offering a range of affordable and environmentally friendly jewellery, a brand new British-based start-up has launched its e-commerce store during a national lockdown. Providing a sustainable alternative to fast fashion for eco-conscious consumers, every piece of Influenstar jewellery is made from recycled 925 silver and hand-finished in Europe. Founded by Birmingham-based mother of two, Ruth Morris, last summer the eco-conscious brand was inspired by her passion for accessories and growing efforts to shop more consciously. Ruth saw a gap in the market for a middle-range jewellery brand that was stylish, yet sustainable; moving away from the detrimental effects that fast