SIFA FIRESIDE CELEBRATES FUNDRAISING MILESTONE TO HIT £50K TARGET

Birmingham organisation SIFA Fireside is celebrating after surpassing its fundraising milestone of £50,000 following its flagship event, the Big Brummie Camp Out. SIFA Fireside, which supports vulnerable adults in the city launched its latest campaign, #SIFASurvives, in a bid to help secure its future after being forced to close its doors due to the Government guidelines that were put in place following COVID-19.  Held on the Early May Bank Holiday (May 8), the Big Brummie Camp Out brought groups of friends and families across the city together, who enjoyed a ‘camp out’ in the homes, whilst helping to raise vital

Famous Brummies show their support for #SIFASurvives

A host of famous Brummies have come out in support of #SIFASurvives, a campaign launched to help secure the future of Digbeth-based charity, SIFA Fireside. Forced to close due to Government guidelines and challenged with a significant funding gap, the charity launched an appeal to raise £50,000 and is celebrating reaching a significant milestone in the fundraising, as well as securing the likes of comedian Joe Lycett, Jess Phillips MP and chef Alex Claridge for the appeal’s flagship event, the Big Brummie Camp Out.  Taking place onthe Early May Bank Holiday (8 May), the Big Brummie Camp Out is encouraging

EV. Insight… Top tips for engaging with press during Covid-19

EAST VILLAGE, EAST VILLAGE PR, Becky Weaver

As we continue to move through the weeks of lockdown, there’s simply no denying that journalists will be pushed to the limits in ensuring that readers remain up to date with the essential news surrounding Covid-19, but that doesn’t mean that they’re not necessarily on the look-out for new stories.  Pitching to a journalist can be a very tricky business; I can tell you this, because I’ve now experienced it from both sides. Yet, in the midst of the pandemic, building and maintaining relationships with journalists is more important now, than ever before. However, with a more intense workload and

SOCIAL MEDIA IN ISOLATION: HOW BUSINESSES ARE KEEPING UP DURING COVID-19

When to post on social media

With at least another three weeks ahead of us in isolation, many businesses are adapting to new working methods to make ends meet. Turning towards social media as a vital tool to boost their profile, as well as building and reinforcing connections, brands are taking to new platforms to reach new audiences. Lindi Mngaza, Managing Director of Explode Social Media, has been at the forefront of helping businesses adapt to these changes, and is now sharing the key trends that have developed during lockdown so far… Since the start of lockdown, and with people spending more time on their phones