Leading spirits brand Asterley Bros is shaking up its image, starting the search for the new face of its increasingly-popular Cocktail Club. The London-based brand is inviting drinks-lovers to snap a selfie and submit it for the chance to win a year’s worth of free cocktails and have their face feature front and centre of its Cocktail Club subscription box for a season.
Looking to reward its ultimate fans, Asterley Bros hopes to find four new faces to grace the front of its cocktail kit, one for each of the upcoming seasons. To be in with a chance, all they ask is that you take a photo of your face and submit it via Instagram, tagging @asterleybros and using the #mycocktailfacehashtag.
The winners will each have their photo reimagined by renowned illustrator, Ryan Gajda. Ryan, who is known for his love of bright and bold colours, will recreate the winners’ submitted selfies in the eye-catching signature style of the Asterley Bros branding, which will then grace that season’s Cocktail Club kits. Each winner will then become an honorary member of the Cocktail Club for the next 12 months and receive a year’s worth of free cocktails.
Speaking about the search for the new face of the brand, Asterley Bros co-founder Rob Berry commented:
“Since launching our Cocktail Club, we’ve been inundated with people asking how they can get their hands on the prints; now, we’ve taken it a step further, to tell them exactly how to get their faces on it! The monthly cocktail kits have had so much support since we started it earlier this year and this is our way of giving a little something back to those who have joined the club. We’re so excited to be starting the search for fresh faces to front the brand, and welcoming some new fans to the Asterley Bros family.”
Perfect for date night at home or a dinner party with friends, the Cocktail Club delivers the full bar experience direct to your door each month.Launched in April to keep cocktail connoisseurs topped up throughout lockdown, the Club’s cocktails are all designed by Joe Schofield, award-winning bartender and Creative Director at Asterley Bros. All the cocktails are unique and seasonally focussed; think Rose & Grapefruit Negronis in the Summer and Truffle Manhattans in the Winter. The Club also uses independent British brands and products in all its recipes, to shine a light on some of the amazing producers in the UK.
Those in the Cocktail Club receive a ready-mixed cocktail kit containing either two, four, or ten serves, as well as a selection of snacks and samples from the Asterley Bros favourite small British brands. Each one also includes a limited edition print of that month’s artwork – featured on the front of the cocktail kit. They also include a ‘Mystery Amaro’ sample each month to showcase some of their favourite bitter liqueurs.
The Cocktail Club is the latest string in the Asterley Bros’ bow, having taken the industry by storm since it started back in 2014. Asterley Bros has cemented its reputation as the one to watch on the British drinks scene: known for being equal measures full-flavoured cocktails and top-quality spirits, the brand’s bright signature style already graces the shelves of Harvey Nichols, Fortnum & Mason and The Whisky Exchange.
Founded in south London by sibling duo, Rob and Jim Berry, Asterley Bros has grown to grace the back-bars of the most reputable establishments in the country, including the likes of Claridge’s Bar, The Connaught & The Nightjar. What’s more, it’s not just the UK that is excited about its British-made spirits: its SCHOFIELD’S Dry Vermouth, Dispense Amaro & Estate Vermouth have also attracted a following, from those in-the-know in Hong Kong and Singapore.
The competition will run until Monday 31stAugust when the team will choose the four lucky winners to have their images transferred into an illustration by Ryan.
“Ryan is a tremendous talent and has an eye for detail, so we know that his vision will bring the entries to life in a whole new light. He’s looking for a challenge, so we encourage everyone to get creative with their selfies, and give us a real taste of why they should be part of the Asterley Bros Club!” concluded Rob.
In order to enter, cocktail drinkers simply need to snap a selfie and post on Instagram, tagging in the brand and use the hashtag #mycocktailface. To find out more about Asterley Bros, visit https://www.asterleybros.com