Birmingham PR agency, EAST VILLAGE., is finishing the year with a trio of art gallery client wins, after being appointed by Washington Green Fine Art, Birmingham Museums Trust, and Argentea Gallery to lead a number of creative media relations campaigns.
The agency has been appointed by Washington Green Fine Art to handle PR for its 34 retail galleries, looking after both the Castle Fine Art and Castle Galleries brands. EAST VILLAGE. will promote local and nationwide exhibitions, private views and artist appearances. In the first month of EAST VILLAGE.’s contract, this includes the UK launch of Bob Dylan’s “The Beaten Path”, a series of limited edition iconic images that capture the main routes and back roads of America, and Nic Joly’s “Never Forgotten”, which has raised over £60,000 for the British Legion.
Alongside this, the five-strong agency has been appointed by Birmingham Museums Trust to promote its Christmas venue hire and events across Birmingham Museum and Art Gallery, ThinkTank and its heritage sites. This work has included driving media coverage for the venues’ offering, hosting a festive launch event at Birmingham Museum and Art Gallery, targeted gift drops, and a local advertising campaign.
Completing its trio of wins, EAST VILLAGE. has also recently helped launch a contemporary photography gallery on St Paul’s Square, Birmingham. Argentea Gallery opened its doors in October, showcasing Edinburgh-based photographer Robin Gillanders’ contemplative ‘A Lover’s Complaint’ and ‘Notes for an Epilogue’ by Hungarian photographer Tamas Dezso, whose large scale, painterly images depict a time of transition in Romania and Hungary following the fall of Communism in the late 1980s.
“I’ve worked on some fantastic arts projects in my career so I’m really excited that EAST VILLAGE. is now gaining more clients across the arts and culture sector. Much like our work in retail, supporting small independents right through to high street brands, our latest arts wins see us promoting an independent local gallery, an established culture brand, and a set of nationwide galleries… it’s a fantastic mix and we’re delighted to be working with them,” said Tara Tomes, Founder and Managing Director of EAST VILLAGE.
“Added to this, our team continues to grow, with Emma Jones joining as our Marketing Apprentice. This is a great way to end 2016 and I’m excited to see what 2017 has in store for our growing agency,” she concluded.
These latest client wins another recent culture win for the agency; Magical Lantern Festival, which arrives at Birmingham Botanical Gardens on 25 November, following its debut in London earlier in the year. In addition to a retail, leisure and hospitality client list that includes Malmaison Birmingham, Coventry Business Improvement District, Great Western Arcade, Lower Precinct Coventry, thestudio Venues, Hollywood Monster, The Charter Rooms, Birmingham Cocktail Weekend, and Itihaas.