60 SECONDS WITH LEILA SMITH

Our latest recruit at EAST VILLAGE. is Leila, who joins us an Account Manager working with clients across a range of industries including retail, arts and culture and the wider business sector. In this 60 Seconds With, Leila shares how she got into PR, outlines her essential marketing tools and predicts the rise of authentic content in the industry.

  • How did you get into PR?

I studied Fashion Business & Promotion at University which led to me to finding my interest in Marketing, PR and Events. From there I took part in plenty of internships throughout my degree in different companies either in house and agency, large and small, London and Birmingham in order to figure out which specific route I wanted to take!

  • Tell us a bit more about your role!

As an Account Manager at East Village, I oversee all client facing work on a range of our accounts creating unique and interesting stories around brands and liaising with press to gain coverage in the relevant medias. As well as this, I work with my team to organise exciting events and liaise with influencers for gifting and appearance opportunities in order to gain traction and coverage for our clients.

  • What is your favourite part of the job?

Working with such a creative, fun and likeminded team, they keep me motivated on the daily to strive for the best results for our clients.

  • What’s your go-to coffee order?

Oat milk iced latte, always.

  • Here’s a divisive question… dogs or cats?

              Dogs, dogs, dogs, dogs, dogs. A special shout out to my cavapoo Harvey!

  • What are your top three marketing tools that you can’t live without?

Canva, Tiktok & Airtable

  • What is one top tip that you give every client about PR?

Be sure of your USP and how you stand out against the rest of your competitors.

  • What is your PR trend prediction for 2022 and beyond?

Authentic content, I believe people are caring less about the polished, edited ‘perfect’ aesthetic and more about relating to brands and people talking honestly about their experiences.

  • Who would your dream client be and why?

A luxury hotel brand, I would love to be able to combine my love for hospitality and travel into our portfolio.

  • Do you have any advice for anyone wanting to get into the industry?

Yes, network as much as possible and make conversation with anyone and everyone. You don’t know who you may meet and what interesting stories they may have. As well as this, PR has so many angles to it so don’t feel worried if you are not amazing at everything to begin with, you will learn all you need to along the way.

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