Eager to gain a wealth of knowledge and experience from EAST VILLAGE., Fatima has recently joined as a Junior Account Executive for her university placement year. Having thoroughly enjoyed studying A-Level Media and currently doing a degree in English Literature and Politics, she has always been enamoured by all things social, digital and PR. From delivering client accounts to contributing and activating strategy, Fatima loves to be involved in whatever EV. task that comes her way.

The newest addition to EV., Fatima, joins the team as a Junior Account Executive. In this 60 Seconds With, she shares what made her want to enter the PR world, her perspective joining the PR working world as a student and her advice for anyone like-minded students who would love to get involved in PR.

  • How did you get into PR?

Having done Media and English Literature for A-Level and enjoying both, I was always interested in how to merge the two subjects, career-wise. Alongside this, from the age of 13 up until now, I feel like I have really seen the influencer culture on social media begin and grow – so significantly to the point where working with influencers has become a legitimate PR aspect for brands. Thus, PR perfectly allows me to work within communications and the digital world – all whilst helping brands through latest social media trends, influencers, and more.

  • Tell us a bit more about your role!

I work with the SLT and both the Account Teams where I help implement and deliver team strategies and ideas, as well understanding and keeping account of clients.

  • What is your favourite part of the job?

Coming into the office as I am guaranteed a belly laugh or two.

  • What’s your go-to coffee order?

Iced Caramel Latte (I am in desperate need of some fun recommendations).

  • Here’s a divisive question… dogs or cats?

I feel like this is controversial, but cats.

  • What are your top three marketing tools that you can’t live without?

Canva, social media, working with journalists

  • What is one top tip that you give every client about PR?

Keeping on top of the latest social media trends! Creatively reaching your target audience in a way that is currently trending on social media can help you stand out and speak to your audience in a personal and memorable way.

  • What is your PR trend prediction for 2023 and beyond?

Brands not wanting to use Twitter as a social platform for PR – due to the infamous Elon Musk ownership.

  • Who would your dream client be and why?

Probably someone within the beauty/fashion industry. Fenty Beauty, NARS, ASOS – the lot.

  • Do you have any advice for anyone wanting to get into the industry?

From a student perspective, there is only so much you can read about people’s experiences within PR. I highly recommend getting yourself on LinkedIn (shoot your shot! It’s not as scary as it seems!) and find some PR experience so you can really understand and embrace the ins-and-outs of the industry.

Skip to content