THE ON-TREND BEAUTY TREATMENTS THAT WILL HAVE YOU FEELING LIKE RACE DAY ROYALTY

Fascinators at the ready – the horse racing season is almost upon us, with Cheltenham Festival just a few weeks away. Whilst we wait for the bookies’ top tips, Harchie Basra, owner of EF MEDISPA Edgbaston, looks at the beauty treatments that are this year’s front runners.  

“Cheltenham Festival and Royal Ascot are big business for the beauty industry; with race goers preparing for the big day weeks in advance, so it’s always crucial that we have the best treatments available for ladies – and men – looking to take first place in the beauty stakes,” says Harchie, clinic manager and franchise owner of EF MEDISPA Edgbaston. “Racing season really is a time for head-to-toe treatments; whether it’s reducing lines and boosting collagen ready for your piece of millinery excellence, or contouring and lifting your body to fit that all-important outfit, we’re all set to get our clients ready for their visit to the races.”

EF MEDISPA Edgbaston was opened by Harchie and her husband, Dal, at the end of last year and is taking first place with its unique treatment programmes and approach to customer service. Founded by beauty pioneer Esther Fieldgrass, EF MEDISPA is known as one of the world’s leading aesthetics brands, bringing the most innovative, results-focused treatments to the UK.

The opening of EF MEDISPA Edgbaston sees these treatments now available on our door step and true to its medispa name, there are therapies that can fight fat, contour the body and illuminate skin, right through to dealing with complaints like acne scarring, pigmentation and excess hair. Where the clinic differs to others is not always in the type of treatment, but the technology that goes behind it.

“Even if you’re in the Royal Enclosure, you’re still allowed to show a bit of leg so laser hair removal remains a best-seller in the pre-race prep. EF MEDISPA boasts the latest laser technology, offering a virtually pain-free solution to silky-smooth skin, not just on the legs, but also your face, arms and even more sensitive, intimate areas. So, it goes without saying that the Soprano laser – the technology behind the wondrous treatment – will be your best friend this season, especially for those heading towards the race tracks,” says Harchie.

EF MEDISPA Edgbaston’s treatment works by using laser technology to weaken the hair follicles until they stop regenerating growth. So, if you’ve found the perfect Ladies Day outfit but don’t have the body confidence to style it, or gents, if you want to trim and shape up your facial hair for the big event, laser hair removal is certainly a treatment to consider.

With all eyes on you this spring, another popular treatment at this time of year is the facelift; giving enough recovery time before the summer sun really hits. But there’s a non-invasive alternative that’s really making waves in the industry, boasting no down-time or recovery, the Quick Lift is being coined the “Lunchtime Facelift”. The non-surgical, remodelling facelift uses light and laser technology that penetrates deep into the skin, causing micro-thermal injury, which results in stimulating the production of collagen to aid the healing process and produce fresh cells. The results? Reduced signs of ageing, brightened skin, tightened sagging skin and it can even diminish the appearance of scars and acne scars. It’s the ideal treatment to get your skin looking youthful and revived once more so you can be photo ready for race day.

Dermal fillers are also another popular non-invasive treatment; reducing the signs of ageing by restoring the volume and plumping areas that may have lost elasticity and firmness over time. Giving an instant fuller and revived appearance, dermal fillers are the perfect treatment if you’re looking to reconstruct trouble areas to add more definition, and because it only takes 30-45 minutes, you can make sure you’ll be heading down to the racecourse looking your best in almost no time at all.

Alternatively, if you’re just looking for that little treat to pick yourself up before the big day, try one of EF MEDISPA Edgbaston’s bespoke facials or peels. Combating a host of skin complaints, including dark circles, pigmentation and acne, or just helping to give you a more revived look, these tailor-made programmes will bring out the best in your skin and have you ready to spring into action.

“So, if you’re getting ready for the races or have a summer packed full with holidays and celebrations, we’ve got treatments that will have you not only looking great on the outside, but feeling fantastic on the inside too. The best part about EF MEDISPA is that we provide each client with a bespoke treatment programme that is tailored to expectations, results and budgets. Book now for your free consultation and we’ll create your winning formula,” Harchie added.

Based in the heart of Edgbaston Village, visit EF MEDISPA Edgbaston at 11 Greenfield Crescent. To find out more about their treatments, visit www.efmedispa.com/birmingham-edgbaston or call 0121 314 0970 to book your free consultation.

Tara Tomes