Having worked in agency and in-house roles for over seven years, Tara set up EAST VILLAGE. back in 2013.
Having worked in both agency and in-house roles prior to EAST VILLAGE., she has worked with local independent retailers, internationally renowned fashion brands, acclaimed entertainment and event venues, and everything in between.
Tara is Chair of BPS Birmingham Future, the membership network for the future leaders of our sector in Greater Birmingham – young professionals with drive, momentum and passion. She leads Future’s eight committees and Leadership Team, driving forward key initiatives like the BPS Birmingham Future Leadership Development Programme, in partnership with Aston Business School; Future Mentoring Academy; and Birmingham Young Professional of the Year Awards. She also sits on Colmore BID’s Place Marketing Group, working on projects including Colmore Food Festival and Colmore BID Film Club.
Tara is a founding director of Let’s Feed Brum, a volunteer-led organisation that provides food, drink, essential supplies and friendship to those living on the streets of Birmingham. She goes out once a week with her fellow Let’s Feed Brum volunteers to serve food, hand out supplies, and help the homeless, but the group actually operates every Monday-Saturday.
Tara is also an Ambassador and Service Patron to LoveBrum, a charity that unearths hidden gem projects in the city.
Tara won CIPR Outstanding Young Communicator 2010, was nominated for Birmingham Young Professional of the Year in 2011, and shortlisted for Entrepreneur in the West Midlands Women of the Year Awards 2015.
When work is over, Tara can be found drinking gin, dancing to Disclosure, correcting people’s grammar, and using Instagram filter X-Pro II.
Since interning with EV. during the summer of 2015, Hattie returned as as a full time member of the team in the same autumn and is now second in command to Tara, as Account Manager and Head of Social Media strategy.
Hattie recently graduated from the University of Bristol with a degree in English. As such, the written word is her forte and she enjoys articulating the vision of others. Hattie is a meticulous creative with an eye for detail and grammatical accuracy. EAST VILLAGE. was Hattie’s first venture into the world of PR, after previously working for media outlets in South East Asia including TimeOutKL, The Singaporean, and The Expatriate.
Hattie sits on the BPS Birmingham Future mentoring committee, running the Future Mentoring Academy schemes, as well as planning events targeted at students, young professionals and the city’s senior leaders.
Aside from being a pernickety grammar pedant, Hattie is an avid reality TV watcher. She lives her life vicariously through Googlebox and believes that if you don’t spend time Keeping Up With the Kardashians you should probably just Bake Off.
Nicole is EV.’s Account Executive and Events Lead, priding herself on her passion for developing relationships and enthusiasm for creating memorable events.
A dedicated and ambitious individual, Nicole works hard to deliver PR campaigns that ‘pack a punch’ and strives to bring fresh ideas to the table. Nicole is extremely focused on achieving success for clients; everything from initial brainstorming to day-to-day delivery.
Having previously worked for integrated agency, WAA Chosen, Nicole has a variety of experience across retail brands including intu Merry Hill, intu Derby and Sutton Coldfield’s Gracechurch centre. This experience is invaluable to EAST VILLAGE.’s exciting retail client base.
As well as day-to-day client activity, Nicole is also EV.’s Events Lead, helping to create everything from intimate dinners through to large scale shopping events.
Emma is Junior Account Executive at EAST VILLAGE., having joined the team for a year as Marketing Apprentice from BMetC. Having worked previously for a large hotel for over a year, Emma decided that a career in hospitality wasn’t where she wanted her future to be, and so decided to set her sights being trained in the fabulous world of marketing.
Emma is determined and has a fresh eye on the job at hand and enjoys meeting new people, which is perfect for #TeamEV’s busy events schedule. Emma’s focus includes supporting across all clients but her speciality lies in social media content creation and management, mixed with some good old PR.
She’s a happy-go-lucky girl and always willing to lend a hand.
When Emma’s not working she can be found shopping around Birmingham, enjoying a chilled glass of wine or taking a good old selfie.
She thinks a Cosmo cocktail best describes her, not only because it’s her favourite colour, but it also represents her classy appearance and the fun side of her personality!
Ella interned at EAST VILLAGE. in summer 2016, and now she is back to #TeamEV full time as a Junior Account Executive after graduating from the University of Birmingham with a degree in English with Creative Writing.
She loves anything literary, and especially enjoys both reading and writing poetry, having just finished a collection of poetry for her dissertation.
She can’t resist a good pun, which is helpful for the social media aspects of East Village.
She has previously worked as an in-home caregiver for elderly citizens, which lends itself to the care and attention required when catering to the needs of each of EAST VILLAGE.’s individual clients.
When not in work Ella can be found having a laugh with friends from home or university, watching terrible (yet addictive) TV programmes such as Dance Moms, or otherwise she’s probably in Caffe Nero.