LOVEBRUM TO DEBUT ‘IMPACT WEEK’ FOLLOWING NATIONAL LOTTERY FUNDING

Birmingham charity LoveBrum is set to showcase the phenomenal effect it has had on the city’s hidden gem causes, with the launch of its first ever ‘Impact Week’ from 14 to 18 May. Set to coincide with the release of the 2018 ‘Impact Report’, the week will encourage Brummies far and wide to support local causes and run their own fundraising events, encouraging the city to rally together for the greater good.

The ‘Impact Week’ initiative comes on the back of LoveBrum receiving £250,000 National Lottery funding that will help the charity fund even more local causes. From this funding, an extra £50,000 has gone into LoveBrum’s funding pot, which means they can now split £3,500 between the three projects they showcase every month, rather than funding just one. Each month, LoveBrum members from across the city and wide variety of backgrounds, vote for their favourite cause who currently receives£2,000. However, this new funding stream means that all three projects will receive a financial donation.

This marks one of a number of changes coming to LoveBrum, including the recruitment of a new Executive Director, who will join later this year.

Ahead of that, the first Impact Week will commence on 14 May, kicking off with the release of the 2018 Impact Report. The report will revisit the chosen causes from the last year, sharing the stories of the individuals and communities that have benefited from LoveBrum’s support. As part of Impact Week, some of the LoveBrum Ambassadors will re-visit causes who have received funding to see the positive impact made in the local community.

In addition to this, there will be a week packed full of activity designed to raise even more money and shine a light on even more local projects. Local individuals and businesses will be encouraged to take part in any way that they can.

The activities taking place during Impact Week will culminate in one big shout out for Brum; cementing the city’s pride in its diverse people and communities. To bring this to life, the charity will also launch the ‘Why I LoveBrum’ campaign, with a host of famous faces kicking things off with their reasons for loving the city.

Ashleigh Mills, General Manager at LoveBrum comments:

“We’re so excited about the launch of Impact Week; we want to use it not just to show what we’ve achieved with the support of this amazing city, but also inspire schools, corporate businesses, community groups, and individuals alike to pledge their support. Whether you’re a daredevil willing to jump out of a plane or abseil down a building, or a team that loves to bake, there’s no action too big or too small. That’s what LoveBrum is all about; people taking small steps that, collectively, make a big difference.”

“Impact Week really is a celebration of our city – and a reason for us to look at the incredible impact that our members have by signing up for just £20 a year, as well as our corporate supporters and patrons. It also marks the start of a really exciting time for the charity,”Ashleigh continues.

LoveBrum’s partnership with the Big Lottery Fund will see an additional £50,000 added to the funding pot, which means that even more causes can be supported; with all three monthly hidden gem projects receiving a donation from the charity. Together, LoveBrum and the Big Lottery Fund aim to profile around 40 causes per year.

James Harcourt, England Grant-Making Director at the Big Lottery Fund, said:

“We’re proud to be working with LoveBrum to highlight the inspiring projects having a great impact in Birmingham and to celebrate the way they are bringing people and communities together. Now, thanks to National Lottery players, even more groups in the city will be awarded for their work, making a difference to the lives of more local people.”

To find out more about LoveBrum’s Impact Week and how to get involved in making our city’s communities better and stronger, visitwww.lovebrum.org.uk.

Tara Tomes